h2c’s global AI & automation study reveals what’s next for smart hospitality

AI in hospitality: From hype to hotel reality

Artificial Intelligence is no longer a trend for the future. It is already reshaping how hotels operate, market, and connect with guests.

According to h2c’s Global AI & Automation Study, 78% of hotel chains use AI today, and 89% plan to expand its use within the next two years. Yet most initiatives remain in pilot phases or rely on public tools, revealing a clear gap between potential and progress.

The study brings together the perspectives of 189 hospitality leaders worldwide and shows that the next stage of growth depends on more than technology. Real success requires strategy, data quality, and skilled teams that know how to turn AI into measurable results.

As hotels embrace new solutions like RPA, AI Agents, and digital identity verification, early adopters are already setting the pace for smarter, more personalized guest experiences.

AI is here to redefine efficiency, creativity, and human connection in hospitality. The time to act is now.

Download the report to explore the full findings and discover how innovation is shaping the future of hospitality.