Lead scoring for hotel sales pros

How to let your leads prioritize themselves

When it comes to nurturing group business, hotel sales teams must be productive and efficient. Yet, the volume of requests for proposals is soaring and Sales Managers often struggle to know which opportunity to focus on first.

Group sales success comes from effectively allocating resources to the most promising leads. Proper allocation requires lead scoring, or a consistent process that evaluates leads and gives an objective score that helps prioritize attention. Lead scoring ensures that Sales Managers don’t waste time on unqualified leads and focus first on leads that are likely to convert. Download our latest guide to find out how you can get your leads to prioritize themselves.