Dan Skodol, Vice President of Data Science and Analytics at Rainmaker, a Cendyn company, presents “Personalization & Pricing: Where CRM Meets Revenue Management:”

A true guest journey now spans all digital touch points, from researching, to shopping, to booking, to their stay and more. Visibility is vital throughout the journey but ensuring that the guest feels known throughout is now paramount. Hotels need to be able to anticipate needs, provide a seamless booking process and align researching and booking experience to cater to loyal, repeat guests and those visiting for the first time. In this presentation we’ll look at how a wide range of rich guest data can now be factored into revenue management models so that touch points throughout the guest journey can be optimized using different tech stacks and internal collaboration.

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