The guest engagement gamechanger: hotel website personalization

At its heart, travel has always been about seeking connections – whether it’s with a place, a person, an experience, or a combination of those elements. In our increasingly digital world, creating and nurturing those connections have once again become the central element of the hospitality industry. Today’s guests expect a higher level of personalized engagement throughout every stage of their travel journey, and the hotels that can provide that engagement are the ones reaping the rewards of increased direct bookings, revenue growth, and loyalty.

Watch and you will learn:

• The power of website personalization and guest expectations
• How to drive more direct bookings & revenue via your website
• Ways to deliver the most personalized content and offers in the industry
• How to tailor digital experiences based on traveler personas
• Website design best practices
• … and more!