The science of loyalty

As marketers and revenue managers, we rely on data to drive much of our decision-making. Yet, the reality is that most guests make decisions emotionally rather than rationally especially when it comes to brand loyalty.

Since emotion or how a guest feels about your brand becomes the bedrock of loyalty, emotions are actually the building blocks for your loyalty marketing strategy. In this guide, we’re going to connect science to loyalty and then give you a checklist of science-backed tactics to try on your hotel’s revenue management strategy.

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