The ultimate metasearch masterclass for hoteliers
Metasearch is one of the most important yet misunderstood marketing channels for hospitality. With metasearch, hotels can display real-time availability and pricing on popular travel planning websites, as well as utilize targeting and bid optimization strategies to win more direct bookings. While it can be very technical, metasearch offers some of the biggest Return on Advertising Spend (ROAS) opportunities in media and can be instrumental in delivering a better online experience for potential guests while giving hotels control over how and when rates are displayed.
During this masterclass webinar we cover:
- What is metasearch?
- Organic vs paid metasearch
- Key metasearch terminology
- Metasearch campaigns and KPIs
- Real-life examples of metasearch success