Unlocking the power of digital identities within your CRM data

Personalization is key to success in the highly competitive world of hotel marketing. When one property does a better job of crafting a message that’s relevant and delivered at the right moment, it not only earns revenue. It also earns the soft trust of the guest and deepens that direct relationship.  

As technology sits at the center of daily hotel operations, proper personalization means utilizing the data we have on our guests to create targeted and effective marketing campaigns. This is where customer relationship management (CRM) data comes into play.  

Your hotel CRM provides a wealth of useful information about your guests’ digital identities. These individual guest prints are powerful personal frameworks for conversion-primed marketing strategies. Here’s how to leverage these digital identities across each phase of travel, from dreaming to planning, booking and experiencing.