Why a strong creative strategy drives bookings

A strong creative strategy is the foundation of a website designed to drive conversions and a key to increasing direct bookings. According to a 2023 study by Yahoo!, creative accounts for 79% of top-of-mind ad recall, making it the strongest driver of ad effectiveness and brand perception.

By building trust through a clearly defined brand, prospective guests can easily understand who you are, what your property stands for, and feel an emotional connection that makes booking with you an easy decision. Download our infographic to learn how to craft a creative strategy that resonates with the right audience!