A Cendyn and Derbysoft collaboration puts metasearch advertising with machine learning in the hands of hoteliers across the globe
Wednesday, May 27, 2020 – Boca Raton, FL – Cendyn, the leading innovator in CRM, digital marketing, sales, and revenue strategy for the hospitality industry, announced today a collaboration with DerbySoft, a distribution and digital marketing services platform focused across the hospitality sector. This collaboration will provide hoteliers with the means to use the smartest artificial intelligence (AI) in the industry to power their metasearch advertising.
Collaborations between hospitality technology specialists like Cendyn and platforms such as DerbySoft make it possible for hoteliers to leverage AI to address the complexities in the metasearch marketplace. A combination of strategy specialists and machine learning technology means advertising campaigns are continuously optimized to ensure hotels are moving up the destination search results page and driving incremental upper-funnel demand.
For hotel brands, metasearch sites serve as a marketplace to compete for consumers at a property level. Advertising on them can drive significant web traffic and qualified leads, but managing the sheer amount of data involved in metasearch ad campaigns can be very challenging because of the vast number of online travel agencies (OTAs) operating in the space and the variety of real-time customer inputs metasearch enables. The DerbySoft solution focuses on automation and machine learning to make it possible for hotels to focus on their commercial needs.
“As our industry evolves at a rapid pace over the coming months and years post COVID-19, collaborations like these become increasingly imperative. We know that recovery from such a devastating global pandemic will not be easy, but we are determined to provide the tools and automation for hotels to come out of this faster and more successful than they’ve ever been,” said Tim Sullivan, President at Cendyn. “We are delighted to partner with such a leading, innovative force in the distribution and digital marketing space and look forward to seeing many success stories from this collaboration as hotels start to reopen.”
“We are delighted to announce this exciting collaboration with Cendyn today. Even given the current situation, the potential of metasearch is continually increasing with new multipliers and more granular geographic targeting being made available. More than ever, it will be important for hotels to ensure their properties are front and center as countries reopen and travel demand increases. Working with partners like Cendyn puts this power into the hands of more hoteliers, driving more revenue and more demand for them across the globe,” said Ken Nishizu, President, Marketing Services at DerbySoft.
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, Las Vegas, San Diego, London, Dubai, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com.
DerbySoft enables travel companies to work together through technology and innovation. As the leading provider of high-performance hotel distribution, DerbySoft connects distributors and suppliers through the Connectivity Suite by offering streamlined connectivity at both the CRS and PMS levels. DerbySoft also provides solutions for suppliers through the Digital Marketing Suite, which uses machine learning and rich data to drive high-performing digital marketing campaigns, and the Content Suite, a platform for collecting, managing and distributing quality hotel content to drive higher booking conversions.
Headquartered in Dallas, Texas with over 300 employees in 11 countries globally, DerbySoft continues to grow and develop the next generation of online hotel distribution infrastructure. DerbySoft.com.
Chief Marketing Officer