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RLHC Selects Hospitality Software Leader Cendyn for CRM and Loyalty

The cloud-based software company was chosen based on its ability to handle multiple, complex systems
and leverage real-time data to heighten guest experiences

Boca Raton, Fla. – Mar. 2, 2017 – Cendyn, a cloud-based hospitality software and services company was selected as the technology partner by RLHC (Red Lion Hotels Corporation) for the company’s CRM and “Hello Rewards” loyalty program.

Cendyn was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications, and provide sophisticated guest intelligence, reporting, and analytics.

Cendyn will implement a state-of-the-art guest intelligence solution that will collect data from multiple property systems to provide real-time, personalized communication to guests and roll out insight to staff for over 1,100 hotels within the RLHC portfolio.

The enterprise Hotel CRM solution combines first and third-party data sources to deliver dynamically generated, one-to-one marketing across digital marketing channels: Email, Web, Display, Mobile, and Social. The result is increased guest satisfaction and loyalty and significantly higher ROI for RLHC and its franchise hotel owners.

About Cendyn
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.

About RLHC
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Vantage Hotels, Americas Best Value Inn, Canadas Best Value Inn, Lexington by Vantage, America’s Best Inns and Suites, Country Hearth Inns, Jameson Inns, Signature Inn and 3 Palms Hotels and Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company’s website at www.rlhco.com.