Rodd Herron appointed to Vice President, Strategic Partnerships

Rodd Herron takes on VP, Strategic Partnerships role at Cendyn

Boca Raton, FL, United States – October 20, 2020 – Rodd Herron, a respected business development expert, has been appointed to Vice President of Strategic Partnerships at Cendyn.

Rodd Herron, who has a strong track record of driving sales for Cendyn’s integrated technology platform, has been with the company for close to ten years, previously serving as VP of Demand Generation and VP of Sales Development & Events. In this new role, Rodd will be responsible for establishing and nurturing relationships with all Cendyn partners.

“We are very excited to announce the appointment of Rodd as VP of Strategic Partnerships,” said John Seaton, Chief Commercial Officer at Cendyn. “Cultivating successful, long-term relationships with our clients and partners is a core component of our mission at Cendyn. We knew we needed an energetic leader who understands how to develop strategic business partnerships while creating actionable revenue goals and driving the company’s vision forward. Rodd embodies all of these qualities and we look forward to seeing his success in this new role.”

“I’m thrilled to take on this new position at Cendyn. I’m excited to foster our existing business relationships and create new opportunities with our clients and partners,” said Rodd Herron, Vice President of Strategic Partnerships of Cendyn. “More than ever, the recent challenges facing the hospitality industry have shown us that utilizing the right technology and maintaining a strong network is the best way to move forward, and I’m ready to support our team and clients as we navigate this new normal together.”

About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices across the United States in Boca Raton, Atlanta, Las Vegas, and San Diego and offices in the United Arab Emirates, Germany, Singapore, Thailand, and Japan, Cendyn proudly serves clients in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit