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RoomKeyPMS partnership

logo-roomkeypmsCendyn is proud to partner with RoomKeyPMS to provide hoteliers with a CRM integration that enables them to put guests at the heart of what they do.

With this integration, hoteliers have access to a suite of enhanced features, including:

  • Enhanced guest profiles
  • Highly targeted multi-channel communications
  • Robust analytics designed to increase engagement and loyalty in new and returning guests

Relevant data on guest profiles, reservations, and loyalty membership can also be shared between the RoomKeyPMS and Cendyn systems to better serve the needs of their clients. This will allow both RoomKeyPMS and Cendyn’s main users to improve campaign conversion, guest satisfaction and customer retention at their properties.

Why is a CRM & PMS integration so important?

One of the most important integrations in the hotel technology suite is a tight relationship between the PMS (Property Management System) and CRM (Customer Relationship Management). By connecting data in these two systems, your hotel can create memorable and personalized guest experiences at every touchpoint.

Read more below to:

  • Discover the key data points exchanged between the two systems
  • See the benefits your hotel can realize from a tight integration
  • Learn how the connection enables personalized marketing service across the guest lifecycle

Want to find out more?

Why it matters: the importance of a PMS integration

Shifting away from the PMS as the data warehouse
Traditionally, the PMS has been considered the primary hub of hotel operations.
Aggregating your hotel data with CRM
Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others as add-ons meaning data systems are disparate and unable to speak to each other.
The CRM data warehouse
In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should be stored.
CRM data warehouse
CRM + PMS Integration Essentials
In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS & CRM.
A guide from Cendyn