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innQuest partnership

innquest-logoA Guestfolio CRM & InnQuest integration enables you to better engage, gain insight and retain guests throughout the travel cycle. By integrating every digital touch-point pre, during and post stay we help you deliver the right message at the right time – all through automation. Guestfolio CRM plugs into roomMaster to measure your effectiveness so that you make more informed business decisions along the way.

Guestfolio CRM provides you with the opportunity to personalize the guest experience with transactional communications delivered automatically throughout the travel journey.

Guestfolio CRM & InnQuest integration

Integration & setup

  • Guestfolio CRM plugs into roomMaster and extracts historical guest reservation data
  • Your account is then synchronized so that all new, updated and cancelled reservations are mirrored in Guestfolio CRM
  • Your guest data is then merged and stored in one central cloud based platform. This provides a central version of truth for all your guest data.
  • We work with you to set the business rules for sending messages, displaying enhancements and soliciting guest feedback.





Automate & re-engage

  • Once setup is complete, you are able to use Guestfolio CRM to learn more about every guest, no matter which channel they come through.
  • Use social data, pre-arrival questionnaires and more to understand the real guest behind the reservation.
  • Improve pre-arrival communication and engagement between the hotel and the guest way before they arrive.
  • Use CRM to improve the guest experience throughout their stay and re-engage with them to book again in the future.

Intuitive marketing automation and guest intelligence for boutique and independent hotels

Drive guest engagement, conversion and retention throughout the guest journey with a Guestfolio CRM & innQuest partnership



Want to find out more?

Why it matters: the importance of a PMS integration

Shifting away from the PMS as the data warehouse
Traditionally, the PMS has been considered the primary hub of hotel operations.
Aggregating your hotel data with CRM
Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others as add-ons meaning data systems are disparate and unable to speak to each other.
The CRM data warehouse
In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should be stored.
CRM data warehouse
CRM + PMS Integration Essentials
In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS & CRM.
A guide from Cendyn