Conversion optimization and parity performance
Actionable OTA parity intelligence
Cendyn Rate Match automatically shops your hotel’s stay dates in real time, mimicking your guests’ searches and locations, and revealing OTA parity violations across your distribution network. Unlike other rate shoppers, Cendyn Rate Match relies on continuous live shopping with real-time notifications and delivers far more actionable data.
Price compare
Give your guests the confidence to book directly by showing you have the same or better rate than the OTAs. Across thousands of hotels and geographic areas, Price Compare delivers an average 56% increase in conversion rates.
Price match
When major OTAs undercut your direct price, you can expect to see your conversion rate drop by an average of 36%. Cendyn Rate Match can modify your rates in real time to match or beat OTA price violations and capture those bookings. Price matches fit within configurable guardrails, enabling you to drive higher direct bookings and higher revenue per visitor, matching rates by as little as a dollar.
Your questions answered
What is Cendyn Rate Match?
Cendyn Rate Match is a conversion optimization tool that ensures your direct prices are never higher than online travel agencies (OTAs). It also includes a rate parity performance tool that keeps you informed about OTA parity violations across your distribution network, giving you actionable intelligence to maintain competitive pricing.
How does Rate Match work?
Rate Match relies on continuous live shopping with real-time notifications. It automatically mimics your guests’ searches and locations to reveal OTA parity violations across your distribution network. When it finds OTA rates lower than your direct rates, it undercuts those OTA prices to ensure you’re offering the best available rate.
How does Rate Match help drive direct bookings?
Rate Match drives direct bookings by giving guests confidence that they’re getting the best available rate compared to OTAs. The price comparison widget shows guests how your direct rate compares to OTA pricing, and the price match feature undercuts OTA pricing to provide the best available rate for guests to book directly with your hotel.
What if I have other questions about Rate Match?
Please submit our contact form with your query, and one of our representatives will be in touch shortly.
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Give your guests the confidence to book direct and see conversions.
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