GuideEmail deliverability guide for hoteliers Optimizing your email program will give your email the...
GuideStrengthen your social media presence in 2021 Social media saw surging engagement in 2020, as people...
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GuideWhy you should be focusing on first-party data First-party data puts you closer to your customers --...
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GuideA user guide to Cendyn’s Insight Score and Audiences The Insight Score gives marketers what they need to...
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GuideHotel Tech Report 2021 Buyer’s Guide: Hotel CRM & Email Market... This Buyer's Guide assists decision makers through the research,...
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GuidePlanning your 2021 budget in the wake of uncertainty Budgeting for the year ahead is going to be...
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GuideCreate wow moments for guests in a socially distanced world By making your hotel guests feel comfortable, anticipating their...
BlogComparison Year: get a more balanced view of your hotel’s performan... The Comparison Year parameter in revintel makes it easy...
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BlogProtect profitability with your digital marketing spend The headwinds remain strong across hospitality. Yet, momentum is...
BlogExplore The Cendyn Knowledge Cloud The Knowledge Cloud is an all-encompassing customer portal where...
BlogSynchronize: real-time data intelligence to view the most accurate ... Synchronize allows hoteliers the ability to quickly align their PMS data with rainmaker and...
WebinarFuture-proof your hotel marketing strategy for 2020 and beyond Understand the factors at play with current capacity constraints...
BlogRegional trends spotlight: hospitality and travel in APAC The Asia-Pacific region was one of the earliest affected...
BlogDynamic Room Type Pricing: a flexible decision support tool to help... Dynamic Room Type Pricing offers Revenue Managers a flexible decision support...
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Guide10 ways to leverage loyalty in your revenue management strategy As marketers and revenue managers, we rely on data...
WebinarTouchless Touchpoints: Integrating the right technologies for a bet... Understand the factors at play with current capacity constraints...
GuideWhy cleansing your database is so important in our data-driven world Creating dynamic, personalized marketing campaigns is the best way...
BlogAudiences: the most advanced audience segmentation and targeting ca... Our latest feature addition to eInsight CRM - Audiences....
BlogHow to use Facebook to improve your hotel’s digital marketing Here’s what you need to know about using Facebook...
GuideA revenue management checklist for a topsy turvy world To assist you in navigating revenue management in the...
WebinarManage effective capacity at your hotel Understand the factors at play with current capacity constraints...
GuidePrepare your hotel digital marketing strategy for a world without c... There's a major shift afoot that will have a...
GuideCRM: strategies and best practices to improve the guest experience In this guide we show you the fundamentals of...
GuideHow the role of the revenue manager evolved since COVID-19 In our latest guide we look at how revenue...
BlogThe Email Benchmarks – how 2020 shaped email marketing As our first follow-up to our Email Benchmark Report,...
Infographic5 ways to embrace metasearch on a budget When done well, metasearch can be a hotel’s best...
BlogHotel sentiment survey results: what does re-opening look like duri... Hotel sentiment survey: what does re-opening look like during...
GuideDecoding the guestprint amid COVID-19 To help you navigate maintaining stellar personalization at your...
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BlogTaking action: Our commitment to the black community Cendyn’s technology exists to empower hospitality and connection, and...
GuideCendyn’s hotel capacity calculator Download the calculator today to determine your average “effective occupancy”...
BlogHotel-Casinos: Get ready for re-opening Several hotel-casinos across the US are re-opening this week,...
BlogManaging capacity constraints in a COVID-19 world As hotels around the world gradually reopen they face...
WebinarGO ALL IN: Digital marketing for online casinos Discover the latest trends and digital strategies that will...
BlogSurvey results: How hotels are coping with COVID-19 See the results and first-hand accounts of how hoteliers...
Infographic8 best practices for CRM in a crisis Your hotel’s customer relationship management (CRM) serves as a...
BlogHow to stay connected to your guests while your hotel is closed Ghosting is never a good look. If your hotel...
GuideKeep hotel employees engaged during COVID-19 We’ve compiled ideas and tips for effectively communicating and...
GuideCommunication dos and don’ts during COVID-19 To help ensure you are communicating with your guests...
BlogHotel Heroes: The Agua Caliente Band of Cahuilla Indians The Agua Caliente Band of Cahuilla Indians are hotel...
GuideEight best practices in revenue management for during and after COV... During a crisis like COVID-19 revenue managers must adjust...
Guide10 digital marketing strategies for during and after COVID-19 With the travel industry at a virtual standstill, what’s...
BlogSix ways your RMS can assist with revenue management strategy durin... Here are six recommendations to help you to plan...
GuideThe Casino Revenue Manager’s Crisis Survival Guide Strategy and tactics specifically for hotel-casino revenue managers to...
WebinarCrisis management: mitigating the effects of the novel coronavirus ... In this webinar you'll learn how to mitigate the...
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GuideThe ultimate crisis survival guide for hotels In this guide, we offer tactical crisis management advice...
BlogMeet the Cendyn team: 5 minutes with Niels Mekenkamp Niels Mekenkamp, Director Business Solutions - EMEA, discusses his...
GuideHow to build the best attribution model for your hotel This is the second guide in our two-part series...
BlogWhat’s at the heart of good hotel Website design? Creating a compelling and effective hotel website means balancing...
BlogMeet the Cendyn team: 5 minutes with Sam Samsudi Sam Samsudi, Regional Director of Sales - APAC, discusses...
BlogTop social platforms in APAC for hoteliers Where should you be investing your marketing dollars and...
BlogInsider Perspective: Donna Goudie The hospitality technology industry has many leaders and trailblazers....
WebinarPersonalized Pricing: the Path to Greater Profitability in 2020 With closer collaboration, your hotel can reap the benefits...
BlogGuestfolio CRM product enhancements February 2020 Guestfolio now speaks your language. This new feature allows...
GuideCreating the ultimate revenue plan that drives success Discover your untapped revenue potential! Download our latest guide...
BlogHow to protect your hotel and prepare for a crisis A time of crisis can be stressful for anyone...
GuideEverything you need to know about metasearch advertising If your hotel is looking to take advantage of...
BlogMeet the Cendyn team: 5 minutes with Grace Azcarate Grace Azcarate, Marketing Manager, EMEA & APAC, discusses her...
Blog2020 technology forecast for hotel casinos This month, we’re taking a glimpse into the trends,...
GuideCómo capturar ingresos más allá de las habitaciones de tu hotel Uno de los catalizadores más importantes para el crecimiento...
InfographicHow to tell stories with your data Get our latest infographic to see how data visualization...
GuideRevenue management trends for 2020 and beyond Each trend has gained traction specifically because it helps...
GuideSorprende a tus clientes en un mundo marcado por el distanciamiento... Descubre cómo deslumbrar a tus huéspedes dentro de un...
Library10 reasons why the guest profile no longer lives in the PMS For today’s hoteliers, it’s the CRM that enables a...
Blog7 Skills to help you close more business at your hotel Group sales is not about manipulation; it’s about understanding...
Blog5 ways to start a data science initiative at your hotel Guidance for working with data as a hotel marketer...
InfographicDiscover your potential unknown guests Here’s our 7-step guide to surfacing your hidden guests...
Infographic5 benefits of hotel marketing and revenue management being BFFs Hotels with integrated marketing and revenue management departments –...
WebinarData visualization for hoteliers Data specialists and hoteliers talk about how data visualization...
VideoWorking collaboratively to drive success at your hotel Looking to break down the silos in your hotel?...
BlogInsider Perspective: John Seaton, Chief Commercial Officer The hospitality technology industry has many leaders and trailblazers....
GuideCreate a successful revenue strategy for the year ahead How to make a successful revenue strategy by asking...
WebinarOptimizing profitability with groups The importance and complexity of the group segment continue...
VideoRevintel Studio product tour Introducing the next-generation version of revintel®. Get a sneak...
GuideThe 2019 Smart Decision Guide to Hospitality Revenue Management Everything you need to know to select the right...
BlogScience vs. fiction: RMS As research shows, when implemented appropriately, a science-based RMS leads...
BlogA comprehensive approach to hotel channel distribution By analyzing channels, hotels can develop a holistic strategy...
BlogUsing a BI tool to build a collaborative revenue strategy culture Revenue strategy requires a collaborative approach, with every stakeholder...
BlogDisaster recovery and readiness considerations for hotel revenue ma... The primary concerns of a revenue manager in a...
VideoPersonalization & Pricing: Where CRM Meets Revenue Management In this video we look at how guest data...
GuideLa calculadora de inversión digital de Cendyn Descarga la calculadora de inversión digital de Cendyn para...
Infographic10 ways to mend fences between revenue management & sales Consider implementing these 10 ways to mend fences between...
GuideHow to master your hotel’s Instagram and Facebook stories If you’re not adding Facebook or Instagram Stories to...
Guide10 claves para aprovechar la fidelización en tu estrategia de Reven... Como comercializadores y revenue managers, dependemos de los datos...
BlogInsider Perspective: Steve Stearns, General Manager – APAC The hospitality technology industry has many leaders and trailblazers....
GuideHow to master the psychology of group sales & events 7 skills to help you close more business at...
BlogMaster lead scoring at your hotel Group sales success comes from effectively allocating resources to...
InfographicAce Black Friday & Cyber Monday campaigns Win your Black Friday & Cyber Monday revenue goals...
Guide8 powerhouse benefits of a CRM & RMS integration for hotels When Customer Relationship Management (CRM) and Revenue Management System...
BlogMeet the team: 5 minutes with Melissa Phillips Melissa Phillips, Sales Development Representative, describes her career at...
BlogMajor enhancements to Guestfolio CRM: Advanced guest profile manage... Guestfolio CRM is packed with an enhanced set of...
GuideLa guía definitiva de email marketing para hoteles El marketing por correo electrónico no sólo es una...
BlogSeven steps to master lead management at your hotel Deliver a considerate and impactful lead acquisition and conversion...
GuideThe state of CRM and guest management in 2019 and beyond Cendyn partnered with h2c to develop a global survey...
BlogUsing BI to create a more profitable 2020 To effectively ride out the slowdown and plan for profitability,...
GuideA hotelier’s guide to CCPA (California Consumer Privacy Act) Hotels need to prepare for the California Consumer Privacy...
Guide5 pasos esenciales para dominar los tests A/B En nuestra última guía, repasamos los cinco pasos esenciales...
BlogCreate the perfect guest experience using your data Build the muscle memory that gives your team the...
BlogInsider Perspective: Michael Bennett, Chief Marketing Officer Cendyn's first "Insider Perspective" feature highlights Michael Bennett, Chief...
WebinarEat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Cust... Learn about the power of integrating F&B data with...
WebinarData management fundamentals for hoteliers In partnership with Sojern and Jumeirah, we are very...
BlogHow to master your hotel’s Instagram and Facebook stories Social media is an effective channel to showcase the...
WebinarHow to market your hotel after a hurricane Learn effective hotel marketing strategies to communicate with and...
Guide10 consejos para crear emails capaces de generar reservas Descarga nuestra guía para recibir diez consejos para mejorar...
BlogGlobal CRM Study preview: What’s next for the future of CRM This is the third article in a series where...
GuidePrepara la estrategia digital de tu hotel para un mundo sin cookies Hay un cambio importante en marcha que tendrá un...
BlogMaximize hotel profitability with group business The challenge with groups, is that you must manage...
Guide10 Hospitality trends to look for in Asia Download our guide and learn the top ten hospitality...
BlogGlobal CRM study preview: What hotels look for in a CRM This is the second article in a series where...
BlogHotel BI: Applying data analytics to real-life situations Hotel owners looking to accurately and efficiently improve business...
BlogGlobal CRM Study preview: The top challenges when it comes to CRM This is the first article in a series where...
Infographic5 formas de adaptar la inversión en metabuscadores a tu presupuesto Hemos resumido las cinco razones principales para que incorpores...
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Infographic10 aciertos y errores en tu estrategia en Google Empieza a aprovechar todo lo que ofrece Google
GuideHow to maintain momentum in the off-season Learn three ways that your essential departments can fuel...
Guide10 tips for creating email copy that converts Learn how to improve your hotel's email open rates...
GuideKit de herramientas para la reapertura de hoteles En esta guía cubriremos los temas más populares y...
BlogRevenue Management to Revenue Strategy: The changing role of RM in ... With U.S. hotel occupancy levels registering record-breaking performance,1 hoteliers must get...
BlogHow to bring your best guest stories to life An effective ways to combat repetition is to turn...
GuideHotel operations: 10 ways to leverage CRM As 2020 is approaching, hotels will depend on their...
GuideRevenue management: 10 ways to leverage CRM With growing acquisition costs, increased supply, and softer demand...
BlogGet your hotel prepared for digital transformation Hoteliers face a lot of things: from macro-economic headwinds...
BlogCendyn announces expansion of Guestfolio CRM team across the globe Following our announcement of a strategic follow on investment...
BlogThe key to profitability: understand your demand forecast A hotel that is constantly jam-packed with guests is...
VideoThe future of Cendyn with Tim Sullivan and Charles Deyo Cendyn’s new President Tim Sullivan and Founder Charles Deyo...
VideoWomen in hospitality technology Co-founder of Cendyn Robin Deyo recognizes women in hospitality...
InfographicHow to align hotel revenue, marketing & operations Here are 10 tips for finding that sweet spot...
GuideGestión de leads para directores de Ventas de hoteles Cuando se trata de conseguir más grupos para tu...
Guide10 ways hotel CRM boosts your bottom line Increasingly, hotels are turning to CRM to find new...
BlogBecome a content marketing pro with six simple steps Here are 6 simple steps to help you create...
Blog5 proposal mistakes your hotel should stop right now Stay away from these sales sins that consistently cost...
VideoITB eTravel: Data science bootcamp for hoteliers Learn the fundamental skills of working with data sets...
BlogTop 10 HITEC faves from our intern Ben From London to Minneapolis, our intern Ben Seaton breaks...
BlogThe Future of CRM, AI and machine learning for hotel marketing – Pa... With an AI-powered hotel CRM, it's feasible to deliver...
VideoData science trends & the hotel “guestprint” Cendyn's SVP of Global Marketing & Business Development Michael...
GuideCreate the perfect guest experience using your data Give your team the confidence to start using data...
GuideCómo contar historias con tus datos Consulta nuestra última infografía para descubrir cómo la visualización...
BlogHoteliers: What you need to know about changes to Facebook, Instagr... Facebook announced changes across Messenger, Instagram, and WhatsApp, which...
BlogIs your hotel embracing the age of the ecosystem? The term “database” is becoming obsolete - hotels need...
BlogThe Future of CRM, AI and machine learning for hotel marketing – Pa... AI makes it possible to have robust hotel guest...
GuideThis is why your select-service hotel needs a CRM A CRM solution can drive efficiencies and revenue through...
GuideLeverage guest content and nurture your brand One of the easiest, most effective ways to combat...
InfographicHow to win at revenue management Discover the winning principles of hotel revenue management and...
InfographicDe la búsqueda a la reserva: personaliza el viaje completo del cliente Desde la selección de un destino hasta la búsqueda...
GuideCreate a killer content marketing strategy for your hotel Your hotel’s content strategy needs to be scalable, consistent,...
BlogThe Future of CRM, AI and machine learning for hotel marketing R... Artificial intelligence and machine learning are breaking new ground...
BlogHotel data science for revenue management Attend our upcoming Data Science Boot Camp Breakout Sessions...
BlogHoteliers: Everything you need to know from Google’s I/O conf... Hoteliers take a look at our recap from Google's...
Guide10 estrategias de marketing online durante y después del COVID-19 A continuación, presentamos 10 estrategias de marketing digital para...
BlogRM strategies & best practices for pre-opening your property For a positive return on your real estate investment,...
GuideHow to spot likes that win hearts & earn guest loyalty Personalization is practically ubiquitous. With a treasure trove of...
GuideHow to build a digital culture at your hotel Managing digital transformation doesn’t always have to be complicated...
GuideGuía de gestión de leads para hoteleros ¿Agobiado por los leads? Ahora viene el empujón final:...
Guide11 things planners want in hotel proposals right now When it comes to capturing more group business, it’s...
BlogDelivering your brand promise across the guest journey Brand consistency is table stakes when it comes to...
GuideTodo lo que necesitas saber sobre atribución en marketing digital ¿Cómo puede un profesional de marketing saber qué es...
Guide10 dez componentes essenciais de um RMS para hotéis Aqui, apresentamos nossa visão dos dez componentes essenciais do...
WebinarTaking a Hammer to Revenue Management Pain Points In this webinar, we tackle some everyday pain points...
WebinarTop 10 considerations for pricing at a room type level Are you capturing every last dollar from pricing your...
BlogWomen who Code: Pesia Stempel on logic & seeking the truth Meet Database and Reports Developer Pesia Stempel
BlogWomen who Code: Hemalatha Jani’s journey from Java to C++ to SQL Meet Quality Assurance Test Analyst III Hemalatha Jani.
Blog3 ways to drive local guest business for your hotel restaurant Guest post from our partners at Seven Rooms
BlogWomen who Code: Natalia Rodriguez on empowering women to succeed in... Meet Software Developer Natalia Rodriguez
BlogDesigning a hotel loyalty program: Part 1 Map out the core principles for your hotel's loyalty...
BlogEight ways to be a winner in hotel operations Operations is the beating heart of the hotel, the...
GuideDatenwissenschaftliche Anleitung Daten können eine kniffelige Angelegenheit sein. Zu viele, nicht...
GuideEntwickeln sie eine erfolgreiche umsatzstrategie für das kommende jahr Der richtige Plan macht den Unterschied für Umsatzmanager. Dies...
Guide8 mächtige Vorteile einer CRM- und RMS-Integration Wenn Lösungen in den Bereichen Customer Relationship Management (CRM)...
GuideSo setzen Sie SEO wie ein Profi ein Eine gut optimierten Hotelwebsite bietet einen umfassenden Vorteil: Durch...
InfographicFrom looking to booking: personalize the whole guest journey From selecting a destination to researching the stay itself,...
GuideDiscover hotel heroes & valuable guests With the right CRM data tools, illuminating the people...
GuideLa guía definitiva para obtener los mejores resultados del SEO hote... Esta guía está dirigida a profesionales del marketing hotelero...
Guide10 consejos para hoteleros: qué hacer y qué no hacer en Instagram Para los hoteles, el uso de Instagram es beneficioso...
BlogMeasuring what matters the most at your hotel Numbers are rational and assuming that the source of...
WebinarDisaster recovery & readiness panel for hotels Learn from a panel of hotel experts who have...
InfographicGoing from a Hotel Database to an Ecosystem Hotels need to think about data existing in an...
InfographicA hotelier’s guide to display advertising Break through the distractions to create an ad experience...
Guide10 marketing tips for independent & boutique hotels When you are an independent or boutique hotel, it...
BlogMeasuring your success in 2019 By knowing which metrics to track, hotels can actively understand...
BlogMaking personalization work in the real world Hear about three hotels experiences about personalization and see...
GuideUnlocking the potential of group sales and catering Look at how group sales & catering has become...
Guide10 questions to ask before investing in a hotel CRM Benchmarking hotel CRM solutions can be a challenging task...
BlogShifting away from the PMS as the data warehouse Traditionally, the PMS has been considered the primary hub of...
BlogCRM for the modern hotel marketer We were delighted when our partners, Welcome Systems, invited...
GuideGuía: 6 claves para conocer mejor a nuestros clientes Descarga nuestra última guía para superar las expectativas de...
BlogCendyn product updates Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations
BlogSizing the value of group business for your hotel The cost of servicing different types of groups is...
BlogEngage with your most valuable guests Building a relationship with your guests is the cornerstone of hospitality,...
BlogCendyn featured in 2018 Hospitality Technology Study Cendyn's SVP of Global Marketing + Business Development Michael Bennett responded...
BlogMaster the art of relationships to win group business for your hotel If you’re a hotelier responsible for securing groups and...
GuideCómo gestionar la comunicación en tiempos de Covid-19 Hoteles: Para ayudarte a comunicar con tus huéspedes y...
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BlogMapping personalization to profits in the guest journey Through the guest journey, travelers interact with a myriad...
GuideHotel marketing guide to personalization In this guide, you'll learn how to enable automated,...
BlogA proactive approach to hotel digital marketing Guest blog Q&A feature with John McAuliffe from WebCanada...
BlogMeet the team – Ashleigh Reynolds Meet Ashleigh Reynolds, CRM Product Service Coordinator EMEA based...
BlogGet to know your guests with guest profiles By compiling data and learning guest behavior over time,...
BlogHit the OTAs with a rebound: 5 direct booking strategies for hotels Love them or hate them, the OTAs are here...
BlogHow to create promoters of your hotel’s brand Is your hotel benefiting from strong word-of-mouth? If not,...
InfographicDiscover everything you need to know about hotel CRM We highlight the key concepts of CRM and how...
InfographicBest practices for email design Here are seven best-practice tips to ensure you’re keeping...
BlogUse technology to improve the guest experience Using technology to own the digital conversation has become...
BlogTripAdvisor success with CRM Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...
Infographic10 secrets to stellar email opens and click-throughs 10 secrets to keep your hotel’s emails from getting...
BlogTravel chat with Director, Product Success Virginia Pratts Childhood trips to NYC and a very cool Swiss...
Blog7 best practices for mobile-first email design We allow our favorite brands into our inbox because...
BlogData intelligence that improves guest loyalty The hospitality industry caters to millions of people daily....
Blog5 ways AI is transforming hotel marketing Artificial intelligence is enabling the hotel industry to do...
VideoWhat defines a true hotel CRM? Cendyn President Tim Sullivan on the three essential components...
Infographic10 steps to a successful hotel CRM deployment A step-by-step guide that takes the guesswork out of...
BlogThe hotelier’s email marketing guide for the holidays When it comes to sending email marketing campaigns, there's...
BlogUsing CRM and data to curate unique experiences While customer relationship management (CRM) is a term that...
VideoMaster the art of personalization Tim Sullivan explores personalization with case studies and advice...
BlogConverting guests to loyal brand advocates Hotels that succeed in building on their direct channels,...
BlogWestin Azul rooftop infographic Client showcase: Our creative services department created this original...
BlogAn effective digital marketing strategy Every hotel marketer knows that targeting guests and driving...
BlogConnectivity within the hospitality industry As the most connected customer relationship management (CRM) solution...
BlogTravel chat with John Seaton Cendyn’s International Managing Director, John Seaton, gives an inside...
BlogTravel chat with Laura Raso Lover of travelling, Laura Raso, Guestfolio's Office Manager shares...
BlogAre you utilizing your superfans? Superfans are everywhere. They consistently spend on their favorite...
BlogLoyalty trends shaping hotels The online marketplaces of the twenty-first century, together with...
BlogAll things travel at Skift Forum Europe ’17 On Tuesday this week, Cendyn attended the first ever...
BlogWhat’s on your iPhone with Rachel Ponzan Whether it’s for business or personal, Cendyn’s Director of...
BlogInnovating with AI: predictive analytics Hoteliers have an amazing collection of raw data, which...
BlogThe key to executing smarter meetings Event Management technology has enabled companies to better manage...
BlogOwning the digital conversation throughout the travel journey In this article, we look at all the digital...
BlogWhat’s driving your guests to make their travel decisions? In this article, we look in detail at micro-moments...
BlogUse data to power audience segmentation Data is changing the foundations of hospitality marketing. With...
Blog5 tips for switching to paperless events Paperless events are becoming more popular than ever for...
Centralizing Tickets Does Not Mean You Give up Local Control Learn the ins and outs of corporate ticket management...
BlogeBrochure® is changing the way the event industry does business Cendyn's eBrochure is a game-changing product that is altering...
Blog2016 Trends in Event Planning Technology Cendyn Arcaneo's David Dvorak explains the 2016 trends in...
Millennials are pushing new trends in the hospitality event landscape Cendyn Arcaneo's Product Development Team Shares the Newest Trends...
BlogHow personalized data cultivates loyalty With one-to-one marketing, hoteliers can leverage Big Data to...
