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Anatomy of an Email

Curate the guest experience with data and design


While personalized emails have been around for a long time, they still remain extremely under-utilized within the hospitality industry. In this helpful email marketing guide, you will learn how to use design along with your existing hotel data to create dynamic, audience-specific email campaigns that turn guests into loyal brand advocates. Discover the four basic steps of personalization and the foundation of successful email design, along with use cases that illustrate the different types of campaigns you can create.