How Shifts in Mobile Usage are Affecting Direct Bookings
3-year Benchmark Study Comparing Conversions by Device
Cendyn looked at the evolution of traffic and bookings by device in a sample that included more than 100 three- to five-star boutique hotels, resorts and casinos around the world, totaling over 400 million dollars in room revenues. The study compared visits, transactions, room revenue, ALOS and ADR to uncover how shifts in mobile usage are affecting e-commerce and website direct bookings.
In this report you’ll learn:
Why mobile phones are to become the primary device for trip planning
How the increasing gap in ADR and booking yield by device affects bookings
Why smartphones are becoming a growth segment