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From Data to Action: The Future of Hospitality Marketing

Cendyn + Skift

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. Databases are often dispersed across disparate sectors of hotel brands’ infrastructures. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and at the value that can be extracted from big data once integration is underway.