Digital Marketing Suite
CRM RemarketingTake traditional re-marketing to a new level by leveraging first-party CRM data
- Generate unprecedented ROI
- Reach your best guests, regardless of whether they’ve visited your website
- Leverage sophisticated look-alike models to expand your audience
- Drive new bookings by finding and converting new guests that look just like your best guests
- First-party data integration
- Granular audience segmentation and targeting
- Leverage millions of consumer profiles with advanced look-alike modeling
- Multichannel distribution, including email, display, social and mobile
Cendyn leverages your eInsight CRM guest database for campaigns that reach your best guests and generates look-alike models from third-party data to engage with people who look just like them.
Data-Driven Display AdvertisingReach the right audience, with the right message, at the right time
- Drive 32X more revenue with programmatic advertising
- Pinpoint your perfect audience
- Surround them with relevant messaging during the critical booking cycle
- Increase efficiency and scale with automation
- Rich profiling and segmentation with integrated first- and third-party data sets
- Advanced targeting capabilities, including audience, predictive, behavioral, preference and intent
- Real-time bidding and premium ad inventory
- Rich media creative for display, mobile, social and video
Cendyn’s automated solution segments your audience by income, behavior, interests, and intent. Then, we deliver highly-targeted digital ads across all digital channels with precision and scale not possible with a traditional approach. Watch your conversions and revenue soar.
Hotel SEO + SEMElevate your search results
Want your brand to appear prominently in search results on Google, Bing and other engines, and industry-specific sites like TripAdvisor and Kayak? Our SEO and SEM programs elevate your paid and natural search results to increase your click throughs, conversions and brand profile. Cendyn brings unmatched expertise to complex keyword optimization, indexing and accessibility to put you on top of the competition.
RFP AcceleratorData-driven marketing that increases RFP production
- Create awareness among third-party and corporate event planners
- 47x ROI and $2.2 million in revenue for one hotel using RFP Accelerator
- Reach 200,000+ event planners through email marketing
- Reach 1.5 million event planners with digital/social advertising
- Grow your CRM database with event planner response data
- Emails, ads drive respondents to a stylish microsite landing page
- Highlight special offers, incentives, past event successes
- Remarketing capabilities for multi-touch cross-channel engagement
- Broad reach with first- and third-party contacts, look-alike modeling
- Supports social channels — Facebook, LinkedIn, Instagram, etc.
Drive event bookings by marketing your venue to targeted event planners around the globe. Cendyn’s innovative RFP Accelerator marketing tool lets you target event planners with email, social media, and paid and display ads showcasing your venue for events. Using both first- and third-party contact data, RFP Accelerator supplies unmatched reach and precision to trigger RFP invitations and signed contracts.
Attribution ReportingDeep insight into multichannel campaign performance
- Seamlessly shift budget and optimize revenue based on campaign performance
- Get deep insights into direct and indirect attribution
- Evolve beyond simplistic last-click attribution
- Quantify the role of unclicked impressions in marketing
- Centralized tagging solution across marketing campaigns
- Coverage across email, display and search ads, social and mobile
- Visibility into multi-exposure journey to click through and conversion
- Robust model comparison reporting and analytics
- ROAS calculations to compare investments vs. results
Get deep insights into the cumulative impact of all your marketing assets across all channels. Going beyond basic last-click attribution, Cendyn ties your top-line results to both clicked assets and unclicked impressions – the billboard effect that’s critically important in a visitor’s multi-exposure path to conversion. Sophisticated reporting attribution equips you to optimize your marketing budget and results.