Cendyn's next-generation customer data platform
Unite your data to keep guests at the heart of what you do
A central source of truth for all your data
Starling CDP unites all your technology solutions and millions of guest data points to provide a central source of truth for all your data.
Consolidate, cleanse and enrich your data
Starling CDP consolidates, cleanses and enriches your data, providing a central source of truth. Building on our extensive library of existing data integrations, Starling’s open APIs are flexible and agile so you can easily connect any data source into the platform.
Starling puts you in control of your data
Application agnostic, Starling CDP puts you in control of your data, regardless of the technology solutions you use. Use the Starling portal to view the audit trail and history of changes to your data. Leverage and control your data where you need it.
Take your data with you
Take your data with you and use Starling data anywhere you need it, across your entire enterprise.