Digital marketing strategies to get you through COVID-19
With the travel industry at a virtual standstill, what’s a hotel marketer to do? If you promote your hotel, you risk coming across as insensitive. If you do nothing, you risk being left behind when travel resumes. Marketing in the time of coronavirus is a constantly moving target.
It requires keeping close tabs on market conditions and adjusting your approach as the situation evolves. Depending on where you are in the lifecycle of the pandemic, you may need to fine-tune your messaging, re-evaluate your target markets and channel mix, or adjust offers and pricing to meet the changing priorities of travelers.
Here are 10 digital marketing strategies to consider along the way.