Conversion Rate Optimization

Rate Match®

Drive substantially higher direct bookings by ensuring your prices always match or beat OTAs and by personalizing your guest journey.
Rate Match

Conversion optimization and parity performance

A comprehensive set of tools to drive higher direct bookings

Rate Match

Actionable OTA parity performance

Rate Match automatically shops your hotel’s stay dates in real time, mimicking your guests’ searches and locations, and revealing OTA parity violations across your distribution network. Unlike other rate shoppers, Rate Match relies on continuous live shopping with real-time notifications and delivers far more actionable data.

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Rate Match

Price Compare

Give your guests the confidence to book directly by showing you have the same or better rate than the OTAs. Across thousands of hotels and geographic areas, Price Compare delivers an average 56% increase in conversion rates.

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Rate Match

Price Match

When major OTAs undercut your direct price, you can expect to see your conversion rate drop by an average of 36%. Rate Match can modify your rates in real time to match or beat OTA price violations and capture those bookings. Price matches fit within configurable guardrails, enabling you to drive higher direct bookings and higher revenue per visitor, matching rates by as little as a dollar.

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Rate Match

Personalized messaging

Rate Match Personalization is the first direct booking tool to use real-time CRS connectivity to drive higher conversion rates on your website, before your guests enter the booking engine. Personalized messages can be delivered to specific customer segments and include a wide range of messages such as OTA rate comparisons, CRM and advertising messages, special offers, the number of rooms still available and booking volumes.

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