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Digital Marketing at Cendyn
Put your guests at the heart of what you do
Leverage data
CRM remarketing & audience modeling
Leverage your eInsight CRM database to reach guests beyond just their stay. Target past guests with custom messaging. Reach new guests using segmented lookalike models built on first-party data.
Automation
Data driven display advertising
Tap into our full-service agency to leverage robust profiling and audience segmentation to power display and programmatic campaigns, combining advanced targeting capabilities with dynamic rich media creative across devices.
Organic Search
Hotel SEO
Our SEO program focuses on optimizing your brand website through custom content, keyword optimization and more to increase your site’s ranking in the organic search engine results for Google, Bing, Yahoo and others. Our SEO experts develop a steady stream of fresh content including email marketing, blogs, organic social content, and landing pages. We track competitors and trends so you can stay ahead of the game with your content calendar, while boosting your search rankings and driving traffic to your website.
Hotel SEM
Our SEM program focuses on increasing your brand’s visibility and website traffic through paid advertising on Google, Bing, Yahoo and other search engines. Our SEM experts develop and manage your brand’s paid search listings by creating compelling ad copy, optimizing keywords, bid prices, quality score and more to stay ahead of your competition.
Loyalty
Hotel social media marketing
Target audiences by location, interests, behaviors and demographics utilizing Facebook, Twitter, Instagram, LinkedIn, Pinterest and more. Capitalize on the opportunity to reach new customers, fuel click-throughs and build loyalty with high-impact social media marketing tailored to your brand.
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Analytics & reporting
Using the industry's most trusted analytics tools to measure performance, we provide high-level strategy to turn data into dollars. From ensuring your website is optimized to generate maximum direct revenue to campaign tracking tools that assess the impact of your marketing dollars, no data stream is overlooked or undervalued.
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Metasearch marketing
Activate, monitor, and optimize the metasearch channel to ensure you win the customer relationship and maximize your direct revenue. Whether you choose ala carte or full-service, we’ll help you build on high-performing audiences, duplicate successful strategies across channels, and optimize marketing budgets holistically – switching gears when needed.
CRM AND DIGITAL MARKETING CUSTOMER SUCCESS STORIES
Customer Success Stories
SUCCESS STORY
Learn more about PGA National Resort & Spa success
Discover how other clients, like PGA National Resort & Spa, have benefited from our CRM and digital marketing product suites. Request a demo now!
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SUCCESS STORY
The best of CRM and Digital Marketing
See how, with the help of Cendyn’s eInsight CRM, Miraval was able to use their data to clearly communicate with guests regarding overall brand messaging, property status, health and safety protocols and other important information.
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SUCCESS STORY
Driving revenue with Cendyn’s digital marketing services
The Pilgrm is a thoughtfully curated boutique hotel just a stone’s throw from Paddington Station. The hotel’s design identity focuses on sustainability and seamlessly blending the building’s Victorian features with carefully chosen materials, lighting and furnishings.
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Discover how you can drive more business via your most profitable channel.
We’d like to invite you to a personalized demo today.