Resources library

image placeholder

5 keys to starting a data scienc...

Guidance for working with data as a hotel marketer...

image placeholder

A hotelier’s guide to data science

Learn the key techniques hoteliers can use to advance...

image placeholder

Data visualization for hoteliers

Data specialists and hoteliers talk about how data visualization...

¿Qué es el hotel CRM?

Cendyn's eInsight CRM es una plataforma integral de gestión...

O que é hotel CRM?

Juntando tudo isso, o CRM pode providenciar os meios...

image placeholder

Guía: 6 claves para conocer mejo...

Descarga nuestra última guía para superar las expectativas de...

Cendyn Live Presents – WTM...

Michael Bennett, CMO at Cendyn and John Seaton, CCO...

image placeholder

Designing a hotel loyalty progra...

Today, we share Part 2 in our loyalty program...

image placeholder

Data management fundamentals for...

In this guide we explore the fundamentals of data...

image placeholder

Major enhancements to Guestfolio...

Guestfolio CRM is packed with an enhanced set of...

image placeholder

The state of CRM and guest manag...

Cendyn partnered with h2c to develop a global survey...

image placeholder

A hotelier’s guide to CCPA...

Hotels need to prepare for the California Consumer Privacy...

image placeholder

FAQ: How Cendyn is preparing for...

To help prepare our customers, we’ve prepared a Q...

image placeholder

Create the perfect guest experie...

Build the muscle memory that gives your team the...

image placeholder

Data management fundamentals for...

In partnership with Sojern and Jumeirah, we are very...

image placeholder

Eat, Sleep, Repeat: How to Lever...

Learn about the power of integrating F&B data with...

image placeholder

Decoding the guestprint

Your guests have unique passions and personality traits that...

image placeholder

Unpack your data with CRM

For hotels, data is a gift - it might...

image placeholder

4 pillars of personalization for...

You just know it when it’s right at a...

ITB eTravel: Data science bootca...

Learn the fundamental skills of working with data sets...

Guestfolio CRM product tour

Discover how you can unlock the perfect guest experience...

Data science trends & the h...

Cendyn's SVP of Global Marketing & Business Development Michael...

image placeholder

Create the perfect guest experie...

Give your team the confidence to start using data...

image placeholder

Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización...

image placeholder

Is your hotel embracing the age ...

The term “database” is becoming obsolete - hotels need...

image placeholder

How CRM has shaped the digital l...

The landscape of how we manage our data has...

image placeholder

De la búsqueda a la reserva: per...

Desde la selección de un destino hasta la búsqueda...

image placeholder

Hoteliers: Everything you need t...

Hoteliers take a look at our recap from Google's...

image placeholder

Data is a gift for hotels with a...

For hotels, data is a gift, but to get...

image placeholder

Delivering your brand promise ac...

Brand consistency is table stakes when it comes to...

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions...

image placeholder

Data Snacks

Learn how hotel bite-sized analytics can have an oversized...

image placeholder

Designing a hotel loyalty progra...

Map out the core principles for your hotel's loyalty...

image placeholder

From looking to booking: persona...

From selecting a destination to researching the stay itself,...

image placeholder

Measuring what matters the most ...

Numbers are rational and assuming that the source of...

image placeholder

How CRM has evolved the digital ...

The landscape of how we manage our data has...

image placeholder

Going from a Hotel Database to a...

Hotels need to think about data existing in an...

image placeholder

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand...

image placeholder

Measuring success at your hotel

If you've got your head in a spin every...

image placeholder

Data Management Essentials

Build a foundation for the next right action &...

image placeholder

10 questions to ask before inves...

Benchmarking hotel CRM solutions can be a challenging task...

image placeholder

Shifting away from the PMS as th...

Traditionally, the PMS has been considered the primary hub of...

image placeholder

CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited...

image placeholder

Understanding actual intelligence

We can't escape the topic of AI today, it's...

What is guest intelligence?

Learn how hotel CRM acts as the brain to...

image placeholder

Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

image placeholder

Aggregating your hotel data with...

Challenges arise out of the evolution of technology in...

What does GDPR mean for hotels?

See why GDPR is the new normal for hotel...

image placeholder

The CRM data warehouse

In this whitepaper, we look at how this data...

image placeholder

Obtaining consent for marketing ...

This guide will give you all the tips you...

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why...

image placeholder

Engage with your most valuable g...

Building a relationship with your guests is the cornerstone of hospitality,...

image placeholder

CRM + PMS Integration Essentials

In this guide we explore one of the most...

image placeholder

Hotel marketing guide to persona...

In this guide, you'll learn how to enable automated,...

image placeholder

Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that...

image placeholder

A hotelier’s guide to GDPR

Take a deep dive into the fundamentals of GDPR...

image placeholder

Get to know your guests with gue...

By compiling data and learning guest behavior over time,...

image placeholder

Segmentation & the guest jo...

In the second part of our blog series with...

Drive loyalty using technology

In our latest video, we take a deep dive...

image placeholder

Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor?...

image placeholder

Use technology to improve the gu...

Using technology to own the digital conversation has become...

image placeholder

TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...

image placeholder

We hear you: loyalty that listens

To truly hear your guests, you must understand your...

image placeholder

Data intelligence that improves ...

The hospitality industry caters to millions of people daily....

image placeholder

5 ways AI is transforming hotel ...

Artificial intelligence is enabling the hotel industry to do...

image placeholder

10 steps to a successful hotel C...

A step-by-step guide that takes the guesswork out of...

image placeholder

The hotel industry’s autom...

Learn how marketers are shifting from a pattern of...

image placeholder

Automated interest tracking

In the hospitality industry we have learnt that by...

image placeholder

Cendyn knows the true power of data

First party data is a hotel’s most valuable asset....

image placeholder

Cendyn product updates – e...

Now you don’t have to be an HTML expert...

Master the art of personalization

Tim Sullivan explores personalization with case studies and advice...

image placeholder

The bottom line impact

As digital marketers, we always focus on return on...

image placeholder

Converting guests to loyal brand...

Hotels that succeed in building on their direct channels,...

image placeholder

Centralizing your data

Hotels have an amazing collection of data, which when...

image placeholder

Journey to loyalty

With the advancement of Hotel CRM and digital technology,...

image placeholder

Connectivity within the hospital...

As the most connected customer relationship management (CRM) solution...

image placeholder

The power of email automation

Automated transactional emails can be the cornerstone of a...

3 essential components of hotel CRM

Cendyn's Chief Sales & Marketing Officer Tim Sullivan on...

image placeholder

Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with...

image placeholder

The single point of truth

Let’s get the story straight, Cendyn was the first...

image placeholder

Segmentation & the guest jo...

In the first part of our blog series with...

image placeholder

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the...

image placeholder

Innovating with AI: predictive a...

Hoteliers have an amazing collection of raw data, which...

image placeholder

Artificial intelligence & h...

Data has shifted the foundation of the hotel industry....

image placeholder

Use data to power audience segme...

Data is changing the foundations of hospitality marketing. With...

image placeholder

Centralizing Tickets Does Not Me...

Learn the ins and outs of corporate ticket management...

image placeholder

Turn your data into action

Guest arrival is a crucial moment in the guest...

image placeholder

How personalized data cultivates...

With one-to-one marketing, hoteliers can leverage Big Data to...