GuideWhy you should be focusing on first-party data First-party data puts you closer to your customers --...
GuideA user guide to Cendyn’s Insight Score and Audiences The Insight Score gives marketers what they need to...
WebinarFuture-proof your hotel marketing strategy for 2020 and beyond Understand the factors at play with current capacity constraints...
BlogInsight Score: guest lifetime value score supercharged by data science The Insight Score uses predictive revenue science to supercharge...
GuideWhy cleansing your database is so important in our data-driven world Creating dynamic, personalized marketing campaigns is the best way...
BlogHotel sentiment survey results: what does re-opening look like duri... Hotel sentiment survey: what does re-opening look like during...
GuideDecoding the guestprint amid COVID-19 To help you navigate maintaining stellar personalization at your...
BlogGuestfolio CRM product enhancements February 2020 Guestfolio now speaks your language. This new feature allows...
Blog2020 technology forecast for hotel casinos This month, we’re taking a glimpse into the trends,...
InfographicHow to tell stories with your data Get our latest infographic to see how data visualization...
Blog5 ways to start a data science initiative at your hotel Guidance for working with data as a hotel marketer...
WebinarData visualization for hoteliers Data specialists and hoteliers talk about how data visualization...
GuideLa calculadora de inversión digital de Cendyn Descarga la calculadora de inversión digital de Cendyn para...
BlogMajor enhancements to Guestfolio CRM: Advanced guest profile manage... Guestfolio CRM is packed with an enhanced set of...
GuideThe state of CRM and guest management in 2019 and beyond Cendyn partnered with h2c to develop a global survey...
GuideA hotelier’s guide to CCPA (California Consumer Privacy Act) Hotels need to prepare for the California Consumer Privacy...
BlogCreate the perfect guest experience using your data Build the muscle memory that gives your team the...
WebinarEat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Cust... Learn about the power of integrating F&B data with...
WebinarData management fundamentals for hoteliers In partnership with Sojern and Jumeirah, we are very...
VideoITB eTravel: Data science bootcamp for hoteliers Learn the fundamental skills of working with data sets...
VideoData science trends & the hotel “guestprint” Cendyn's SVP of Global Marketing & Business Development Michael...
GuideCreate the perfect guest experience using your data Give your team the confidence to start using data...
GuideCómo contar historias con tus datos Consulta nuestra última infografía para descubrir cómo la visualización...
BlogIs your hotel embracing the age of the ecosystem? The term “database” is becoming obsolete - hotels need...
InfographicDe la búsqueda a la reserva: personaliza el viaje completo del cliente Desde la selección de un destino hasta la búsqueda...
BlogHoteliers: Everything you need to know from Google’s I/O conf... Hoteliers take a look at our recap from Google's...
BlogDelivering your brand promise across the guest journey Brand consistency is table stakes when it comes to...
BlogDesigning a hotel loyalty program: Part 1 Map out the core principles for your hotel's loyalty...
GuideDatenwissenschaftliche Anleitung Daten können eine kniffelige Angelegenheit sein. Zu viele, nicht...
InfographicFrom looking to booking: personalize the whole guest journey From selecting a destination to researching the stay itself,...
BlogMeasuring what matters the most at your hotel Numbers are rational and assuming that the source of...
InfographicGoing from a Hotel Database to an Ecosystem Hotels need to think about data existing in an...
BlogMeasuring your success in 2019 By knowing which metrics to track, hotels can actively understand...
Guide10 questions to ask before investing in a hotel CRM Benchmarking hotel CRM solutions can be a challenging task...
BlogShifting away from the PMS as the data warehouse Traditionally, the PMS has been considered the primary hub of...
BlogCRM for the modern hotel marketer We were delighted when our partners, Welcome Systems, invited...
GuideGuía: 6 claves para conocer mejor a nuestros clientes Descarga nuestra última guía para superar las expectativas de...
BlogCendyn product updates Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations
BlogEngage with your most valuable guests Building a relationship with your guests is the cornerstone of hospitality,...
GuideHotel marketing guide to personalization In this guide, you'll learn how to enable automated,...
BlogGet to know your guests with guest profiles By compiling data and learning guest behavior over time,...
BlogUse technology to improve the guest experience Using technology to own the digital conversation has become...
BlogTripAdvisor success with CRM Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...
BlogData intelligence that improves guest loyalty The hospitality industry caters to millions of people daily....
Blog5 ways AI is transforming hotel marketing Artificial intelligence is enabling the hotel industry to do...
Infographic10 steps to a successful hotel CRM deployment A step-by-step guide that takes the guesswork out of...
VideoMaster the art of personalization Tim Sullivan explores personalization with case studies and advice...
BlogConverting guests to loyal brand advocates Hotels that succeed in building on their direct channels,...
BlogConnectivity within the hospitality industry As the most connected customer relationship management (CRM) solution...
BlogLoyalty trends shaping hotels The online marketplaces of the twenty-first century, together with...
BlogInnovating with AI: predictive analytics Hoteliers have an amazing collection of raw data, which...
BlogUse data to power audience segmentation Data is changing the foundations of hospitality marketing. With...
Centralizing Tickets Does Not Mean You Give up Local Control Learn the ins and outs of corporate ticket management...
BlogHow personalized data cultivates loyalty With one-to-one marketing, hoteliers can leverage Big Data to...
