Resources library

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Major enhancements to Guestfolio...

Guestfolio CRM is packed with an enhanced set of...

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The state of CRM and guest manag...

Cendyn partnered with h2c to develop a global survey...

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A hotelier’s guide to CCPA...

Hotels need to prepare for the California Consumer Privacy...

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FAQ: How Cendyn is preparing for...

To help prepare our customers, we’ve prepared a Q...

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Create the perfect guest experie...

Build the muscle memory that gives your team the...

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A hotelier’s guide to data science

Learn the key techniques hoteliers can use to advance...

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Decoding the guestprint

Your guests have unique passions and personality traits that...

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Unpack your data with CRM

For hotels, data is a gift - it might...

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4 pillars of personalization for...

You just know it when it’s right at a...

ITB eTravel: Data science bootca...

Learn the fundamental skills of working with data sets...

Guestfolio CRM product tour

Discover how you can unlock the perfect guest experience...

Data science trends & the h...

Cendyn's SVP of Global Marketing & Business Development Michael...

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Create the perfect guest experie...

Give your team the confidence to start using data...

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Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización...

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Is your hotel embracing the age ...

The term “database” is becoming obsolete - hotels need...

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How CRM has shaped the digital l...

The landscape of how we manage our data has...

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De la búsqueda a la reserva: per...

Desde la selección de un destino hasta la búsqueda...

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Hoteliers: Everything you need t...

Hoteliers take a look at our recap from Google's...

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Data is a gift for hotels with a...

For hotels, data is a gift, but to get...

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Delivering your brand promise ac...

Brand consistency is table stakes when it comes to...

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions...

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Data Snacks

Learn how hotel bite-sized analytics can have an oversized...

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Designing a hotel loyalty progra...

Map out the core principles for your hotel's loyalty...

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From looking to booking: persona...

From selecting a destination to researching the stay itself,...

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Measuring what matters the most ...

Numbers are rational and assuming that the source of...

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How CRM has evolved the digital ...

The landscape of how we manage our data has...

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Going from a Hotel Database to a...

Hotels need to think about data existing in an...

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Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand...

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Measuring success at your hotel

If you've got your head in a spin every...

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Data Management Essentials

Build a foundation for the next right action &...

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10 questions to ask before inves...

Benchmarking hotel CRM solutions can be a challenging task...

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Shifting away from the PMS as th...

Traditionally, the PMS has been considered the primary hub of...

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CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited...

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Understanding actual intelligence

We can't escape the topic of AI today, it's...

What is guest intelligence?

Learn how hotel CRM acts as the brain to...

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Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

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Aggregating your hotel data with...

Challenges arise out of the evolution of technology in...

What does GDPR mean for hotels?

See why GDPR is the new normal for hotel...

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The CRM data warehouse

In this whitepaper, we look at how this data...

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Obtaining consent for marketing ...

This guide will give you all the tips you...

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why...

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Engage with your most valuable g...

Building a relationship with your guests is the cornerstone of hospitality,...

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CRM + PMS Integration Essentials

In this guide we explore one of the most...

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Hotel marketing guide to persona...

In this guide, you'll learn how to enable automated,...

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Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that...

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A hotelier’s guide to GDPR

Take a deep dive into the fundamentals of GDPR...

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Get to know your guests with gue...

By compiling data and learning guest behavior over time,...

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Segmentation & the guest jo...

In the second part of our blog series with...

Drive loyalty using technology

In our latest video, we take a deep dive...

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Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor?...

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Use technology to improve the gu...

Using technology to own the digital conversation has become...

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TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...

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We hear you: loyalty that listens

To truly hear your guests, you must understand your...

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Data intelligence that improves ...

The hospitality industry caters to millions of people daily....

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5 ways AI is transforming hotel ...

Artificial intelligence is enabling the hotel industry to do...

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10 steps to a successful hotel C...

A step-by-step guide that takes the guesswork out of...

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The hotel industry’s autom...

Learn how marketers are shifting from a pattern of...

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Automated interest tracking

In the hospitality industry we have learnt that by...

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Cendyn knows the true power of data

First party data is a hotel’s most valuable asset....

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Cendyn product updates – e...

Now you don’t have to be an HTML expert...

Master the art of personalization

Tim Sullivan explores personalization with case studies and advice...

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The bottom line impact

As digital marketers, we always focus on return on...

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Converting guests to loyal brand...

Hotels that succeed in building on their direct channels,...

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Centralizing your data

Hotels have an amazing collection of data, which when...

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Journey to loyalty

With the advancement of Hotel CRM and digital technology,...

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Connectivity within the hospital...

As the most connected customer relationship management (CRM) solution...

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The power of email automation

Automated transactional emails can be the cornerstone of a...

3 essential components of hotel CRM

Cendyn's Chief Sales & Marketing Officer Tim Sullivan on...

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Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with...

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The single point of truth

Let’s get the story straight, Cendyn was the first...

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Segmentation & the guest jo...

In the first part of our blog series with...

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Creating a holistic view of guests

Hotel systems hold a wealth of information, but the...

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Innovating with AI: predictive a...

Hoteliers have an amazing collection of raw data, which...

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Artificial intelligence & h...

Data has shifted the foundation of the hotel industry....

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Use data to power audience segme...

Data is changing the foundations of hospitality marketing. With...

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Centralizing Tickets Does Not Me...

Learn the ins and outs of corporate ticket management...

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Turn your data into action

Guest arrival is a crucial moment in the guest...

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How personalized data cultivates...

With one-to-one marketing, hoteliers can leverage Big Data to...