Oct 7, 2021 GuideHow to revolutionize hotel operations with a Customer Data Platform A Customer Data Platform has the potential to revolutionize...
Sep 22, 2021 BlogHow to prepare for Apple’s Mail Privacy Protection Apple released their latest operating systems and with these...
Jul 23, 2021 Guide4 ways to use a customer data platform in hospitality If you haven’t started thinking about a CDP, or...
Jul 8, 2021 BlogHow privacy protection is changing email marketing Email marketing will continue to be an incredibly effective...
Jun 24, 2021 Guide10 steps to boost loyalty at your hotel Memories and nostalgia are powerful; now it’s up to...
Jun 17, 2021 Guide6 things to consider when investing in an RMS As you seek to optimize revenues, drive profits, save...
Jun 17, 2021 GuideHow to grow guest revenue prior to guest arrival Learn how to start generating revenue and building loyalty...
Feb 3, 2021 GuideWhy you should be focusing on first-party data First-party data puts you closer to your customers --...
Jan 5, 2021 GuideA user guide to Cendyn’s Insight Score and Audiences The Insight Score gives marketers what they need to...
Nov 9, 2020 GuideCendyn’s digital spend calculator Download Cendyn's digital spend calculator to help you see...
Oct 29, 2020 WebinarFuture-proof your hotel marketing strategy for 2020 and beyond Understand the factors at play with current capacity constraints...
Oct 22, 2020 BlogInsight Score: guest lifetime value score supercharged by data science The Insight Score uses predictive revenue science to supercharge...
Sep 24, 2020 GuideThe ultimate email marketing playbook for hotels Email marketing is not only a way to boost...
Sep 16, 2020 GuideWhy cleansing your database is so important in our data-driven world Creating dynamic, personalized marketing campaigns is the best way...
Jul 7, 2020 BlogHotel sentiment survey results: what does re-opening look like duri... Hotel sentiment survey: what does re-opening look like during...
Jul 1, 2020 GuideDecoding the guestprint amid COVID-19 To help you navigate maintaining stellar personalization at your...
Feb 19, 2020 BlogGuestfolio CRM product enhancements February 2020 Guestfolio now speaks your language. This new feature allows...
Feb 5, 2020 Blog2020 technology forecast for hotel casinos This month, we’re taking a glimpse into the trends,...
Feb 4, 2020 InfographicHow to tell stories with your data Get our latest infographic to see how data visualization...
Jan 7, 2020 Blog5 ways to start a data science initiative at your hotel Guidance for working with data as a hotel marketer...
Dec 23, 2019 GuideA hotelier’s guide to data science Learn the key techniques hoteliers can use to advance...
Dec 16, 2019 WebinarData visualization for hoteliers Data specialists and hoteliers talk about how data visualization...
Nov 14, 2019 BlogDesigning a hotel loyalty program: Part 2 Today, we share Part 2 in our loyalty program...
Nov 13, 2019 GuideData management fundamentals for hoteliers In this guide we explore the fundamentals of data...
Oct 15, 2019 BlogMajor enhancements to Guestfolio CRM: Advanced guest profile manage... Guestfolio CRM is packed with an enhanced set of...
Oct 15, 2019 GuideThe state of CRM and guest management in 2019 and beyond Cendyn partnered with h2c to develop a global survey...
Oct 2, 2019 GuideA hotelier’s guide to CCPA (California Consumer Privacy Act) Hotels need to prepare for the California Consumer Privacy...
Oct 1, 2019 BlogFAQ: How Cendyn is preparing for CCPA To help prepare our customers, we’ve prepared a Q...
Sep 25, 2019 BlogCreate the perfect guest experience using your data Build the muscle memory that gives your team the...
Sep 24, 2019 WebinarEat, Sleep, Repeat: How to Leverage F&B Data to Win Loyal Cust... Learn about the power of integrating F&B data with...
Sep 24, 2019 WebinarData management fundamentals for hoteliers In partnership with Sojern and Jumeirah, we are very...
Aug 12, 2019 GuideDecoding the guestprint Your guests have unique passions and personality traits that...
Jun 30, 2019 EventITB eTravel: Data science bootcamp for hoteliers Learn the fundamental skills of working with data sets...
Jun 5, 2019 GuideCreate the perfect guest experience using your data Give your team the confidence to start using data...
Jun 1, 2019 BlogIs your hotel embracing the age of the ecosystem? The term “database” is becoming obsolete - hotels need...
May 5, 2019 GuideHow CRM has shaped the digital landscape The landscape of how we manage our data has...
May 1, 2019 BlogHoteliers: Everything you need to know from Google’s I/O conf... Hoteliers take a look at our recap from Google's...
Apr 1, 2019 BlogDelivering your brand promise across the guest journey Brand consistency is table stakes when it comes to...
Mar 1, 2019 BlogDesigning a hotel loyalty program: Part 1 Map out the core principles for your hotel's loyalty...
Feb 5, 2019 InfographicFrom looking to booking: personalize the whole guest journey From selecting a destination to researching the stay itself,...
Feb 1, 2019 BlogMeasuring what matters the most at your hotel Numbers are rational and assuming that the source of...
Feb 1, 2019 BlogHow CRM has evolved the digital landscape The landscape of how we manage our data has...
Jan 5, 2019 InfographicGoing from a Hotel Database to an Ecosystem Hotels need to think about data existing in an...
Jan 1, 2019 BlogMeasuring your success in 2019 By knowing which metrics to track, hotels can actively understand...
Oct 5, 2018 Guide10 questions to ask before investing in a hotel CRM Benchmarking hotel CRM solutions can be a challenging task...
Oct 1, 2018 BlogShifting away from the PMS as the data warehouse Traditionally, the PMS has been considered the primary hub of...
Oct 1, 2018 BlogCRM for the modern hotel marketer We were delighted when our partners, Welcome Systems, invited...
Aug 2, 2018 BlogCendyn product updates Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations
Aug 1, 2018 BlogAggregating your hotel data with CRM Challenges arise out of the evolution of technology in...
Jul 5, 2018 GuideObtaining consent for marketing activities This guide will give you all the tips you...
Jul 1, 2018 BlogEngage with your most valuable guests Building a relationship with your guests is the cornerstone of hospitality,...
May 5, 2018 GuideHotel marketing guide to personalization In this guide, you'll learn how to enable automated,...
Apr 2, 2018 BlogGet to know your guests with guest profiles By compiling data and learning guest behavior over time,...
Feb 2, 2018 BlogPromoter, neutral or detractor? What makes a guest a promoter, neutral or detractor?...
Feb 2, 2018 BlogUse technology to improve the guest experience Using technology to own the digital conversation has become...
Feb 2, 2018 BlogTripAdvisor success with CRM Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified...
Jan 6, 2018 WebinarWe hear you: loyalty that listens To truly hear your guests, you must understand your...
Nov 2, 2017 BlogData intelligence that improves guest loyalty The hospitality industry caters to millions of people daily....
Nov 2, 2017 Blog5 ways AI is transforming hotel marketing Artificial intelligence is enabling the hotel industry to do...
Oct 5, 2017 Infographic10 steps to a successful hotel CRM deployment A step-by-step guide that takes the guesswork out of...
Oct 1, 2017 GuideThe hotel industry’s automated future Learn how marketers are shifting from a pattern of...
Sep 2, 2017 BlogCendyn knows the true power of data First party data is a hotel’s most valuable asset....
Aug 2, 2017 BlogConverting guests to loyal brand advocates Hotels that succeed in building on their direct channels,...
Jul 2, 2017 BlogConnectivity within the hospitality industry As the most connected customer relationship management (CRM) solution...
Jul 2, 2017 BlogThe power of email automation Automated transactional emails can be the cornerstone of a...
Apr 2, 2017 BlogLoyalty trends shaping hotels The online marketplaces of the twenty-first century, together with...
Mar 2, 2017 BlogCreating a holistic view of guests Hotel systems hold a wealth of information, but the...
Mar 2, 2017 BlogInnovating with AI: predictive analytics Hoteliers have an amazing collection of raw data, which...
Jun 2, 2016 BlogUse data to power audience segmentation Data is changing the foundations of hospitality marketing. With...
Apr 2, 2016Centralizing Tickets Does Not Mean You Give up Local Control Learn the ins and outs of corporate ticket management...
Feb 2, 2015 BlogHow personalized data cultivates loyalty With one-to-one marketing, hoteliers can leverage Big Data to...
