Resources library

Guide

Decoding the guestprint

Your guests have unique passions and personality traits that push them beyond easily defined demographics. Give guests what they want by knowing them well....

Guide

Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización de datos puede ayudarte a aprovechar todo el poder transformador de una buena historia, capaz...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Infographic

Data Snacks

Learn how hotel bite-sized analytics can have an oversized impact and 5 data “snacks” to try now.

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Video

What is guest intelligence?

Learn how hotel CRM acts as the brain to leverage guest intelligence to create deeper, more meaningful relationships with your guests.

Guide

The CRM data warehouse

In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should...

Blog

Engage with your most valuable guests

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that.  You may have...

Blog

Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

Blog

TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Blog

5 ways AI is transforming hotel marketing

Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers...

Blog

Automated interest tracking

In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict...

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

Guide

Journey to loyalty

With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at...

Blog

The power of email automation

Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and...

Blog

Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests...

Blog

The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

Blog

Turn your data into action

Guest arrival is a crucial moment in the guest journey that sets the tone for the entire hotel stay. By the time a guest...