Resources library

Decoding the guestprint

Your guests have unique passions and personality traits that push them beyond easily defined demographics. Give guests what they want by knowing them well....

Guide

Unpack your data with CRM

For hotels, data is a gift - it might not always feel that way, but with proper care, data truly is a gift that...

Blog

4 pillars of personalization for hotels

You just know it when it’s right at a hotel, they welcome me back as my 20th time staying here - none of this...

Video

ITB eTravel: Data science bootcamp for hoteliers

Learn the fundamental skills of working with data sets and walk away with a data science tool kit and a game plan.

Video

Guestfolio CRM product tour

Discover how you can unlock the perfect guest experience for every guest using simple automation and a robust CRM.

Video

Data science trends & the hotel “guestprint”

Cendyn's SVP of Global Marketing & Business Development Michael Bennett covers hotel data science trends and defines the "guestprint."

Guide

Create the perfect guest experience using your data

Give your team the confidence to start using data to create the perfect experience for every guest.

Guide

Cómo contar historias con tus datos

Consulta nuestra última infografía para descubrir cómo la visualización de datos puede ayudarte a aprovechar todo el poder transformador de una buena historia, capaz...

Blog

Is your hotel embracing the age of the ecosystem?

The term “database” is becoming obsolete - hotels need to think about ecosystems.

Guide

How CRM has shaped the digital landscape

The landscape of how we manage our data has changed, people are more aware of how important data is when it comes to making...

Infographic

De la búsqueda a la reserva: personaliza el viaje completo del cliente

Desde la selección de un destino hasta la búsqueda de la estancia en sí, se trata de crear el mensaje adecuado, entregado en el...

Blog

Hoteliers: Everything you need to know from Google’s I/O conference

Hoteliers take a look at our recap from Google's I/O 2019 conference - three days of product deep-dives and educational sessions for developers condensed...

Blog

Data is a gift for hotels with a CRM

For hotels, data is a gift, but to get your data working for you, let’s look at how best to collect, store and utilize...

Blog

Delivering your brand promise across the guest journey

Brand consistency is table stakes when it comes to guest loyalty. Most guests will arrive at your hotel with expectations: how you appeared on...

Video

What is hotel CRM?

Hotel CRM consolidates, engages and measures disparate data transactions on travelers throughout the guest journey.

Infographic

Data Snacks

Learn how hotel bite-sized analytics can have an oversized impact and 5 data “snacks” to try now.

Blog

Designing a hotel loyalty program: Part 1

Map out the core principles for your hotel's loyalty program

Infographic

From looking to booking: personalize the whole guest journey

From selecting a destination to researching the stay itself, it’s all about crafting the right message, delivered at the best time through the guests’...

Blog

Measuring what matters the most at your hotel

Numbers are rational and assuming that the source of the data is accurate, numbers reflect objective truths - but once analysis begins, conclusions can...

Blog

How CRM has evolved the digital landscape

The landscape of how we manage our data has changed - people are more aware of how important data is when it comes to...

Infographic

Going from a Hotel Database to an Ecosystem

Hotels need to think about data existing in an ecosystem that lives, connects and breathes based on the ebb and flow of the entire...

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Guide

Measuring success at your hotel

If you've got your head in a spin every time you look at dashboards, spreadsheets and reports, it's time to revisit how you measure...

Guide

Data Management Essentials

Build a foundation for the next right action & personalized engagement based on updated, accurate & relevant data.

Guide

10 questions to ask before investing in a hotel CRM

Benchmarking hotel CRM solutions can be a challenging task in the current CRM provider landscape, this easy guide will give you the means to...

Blog

Shifting away from the PMS as the data warehouse

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS are...

Blog

CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited us to join them for the October issue of their podcast. Our Director of Marketing,...

Guide

Understanding actual intelligence

We can't escape the topic of AI today, it's everywhere, and in a world of big data and personalization, this is now what shapes...

Video

What is guest intelligence?

Learn how hotel CRM acts as the brain to leverage guest intelligence to create deeper, more meaningful relationships with your guests.

Blog

Cendyn product updates

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations

Blog

Aggregating your hotel data with CRM

Challenges arise out of the evolution of technology in hotels, new tools have been developed piecemeal over the years, some as standalone applications, others...

Video

Why are data streams like water to a hotel CRM?

Our Chief Technology Officer Xundong Ding explains how data integrations feed into a CRM. By using CRM as a central data warehouse, hotels gain...

Video

What does GDPR mean for hotels?

See why GDPR is the new normal for hotel marketing from SVP of Global Marketing Michael Bennett.

Guide

The CRM data warehouse

In this whitepaper, we look at how this data focus is shifting the perceptions of how data can be used and where it should...

Guide

Obtaining consent for marketing activities

This guide will give you all the tips you need to ensure you are managing your data and consent for marketing activity in a...

Video

Charles Deyo on personalization

Hear it straight from Founder Charles Deyo on why the hotel industry loves that word and how CRM plays a pivotal role in leveraging...

Blog

Engage with your most valuable guests

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. You may have...

Guide

CRM + PMS Integration Essentials

In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS &...

Guide

Hotel marketing guide to personalization

In this guide, you'll learn how to enable automated, predictive and relevant guest engagement across the entire traveler lifecycle.

Blog

Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

Guide

A hotelier’s guide to GDPR

Take a deep dive into the fundamentals of GDPR consent and follow our best practices for engaging with your database.

Blog

Get to know your guests with guest profiles

By compiling data and learning guest behavior over time, OTAs have a competitive advantage over hotels when it comes to guest profiles.

Blog

Segmentation & the guest journey pt 2

In the second part of our blog series with Triptease, we’re exploring the value of segmentation throughout the travel journey - specifically how to...

Video

Drive loyalty using technology

In our latest video, we take a deep dive into the world of loyalty to see what it means for hoteliers.

Blog

Promoter, neutral or detractor?

What makes a guest a promoter, neutral or detractor? A text analysis of Net Promoter follow-up question responses.

Blog

Use technology to improve the guest experience

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs.

Blog

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Webinar

We hear you: loyalty that listens

To truly hear your guests, you must understand your data better. Data that is gathered through tighter integrations of the CRM/CRS/PMS, all to build...

Blog

Data intelligence that improves guest loyalty

The hospitality industry caters to millions of people daily. It is a data rich field capturing massive volumes of information, all generated from different...

Blog

5 ways AI is transforming hotel marketing

Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers...

Infographic

10 steps to a successful hotel CRM deployment

A step-by-step guide that takes the guesswork out of a successful CRM implementation.

Guide

The hotel industry’s automated future

Learn how marketers are shifting from a pattern of interruption to weaving offers and touch points into the guest’s life on and off property.

Blog

Automated interest tracking

In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict...

Blog

Cendyn knows the true power of data

First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with...

Blog

Cendyn product updates – eInsight CRM

Now you don’t have to be an HTML expert to build beautiful email marketing campaigns that are on-brand and engaging. The eInsight CRM email...

Video

Master the art of personalization

Tim Sullivan explores personalization with case studies and advice for hotels.

Blog

The bottom line impact

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical...

Blog

Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at...

Blog

Centralizing your data

Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest...

Guide

Journey to loyalty

With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at...

Blog

Connectivity within the hospitality industry

As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with...

Blog

The power of email automation

Automated transactional emails can be the cornerstone of a hotels’ communication strategy – they share details about the transaction, include all reservation information and...

Blog

Cendyn success story: Hotel del Coronado

Hotel del Coronado is an iconic destination at the Pacific’s edge just minutes from downtown San Diego. Its Coronado Island setting captures the relaxed...

Video

3 essential components of hotel CRM

Cendyn's Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks...

Blog

Loyalty trends shaping hotels

The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests...

Blog

The single point of truth

Let’s get the story straight, Cendyn was the first company to offer fully integrated Hotel CRM and Data-Driven Digital Marketing solutions in the hospitality...

Blog

Segmentation & the guest journey pt 1

In the first part of our blog series with Triptease, we explore the value of segmentation throughout the travel journey, starting with before the...

Blog

Creating a holistic view of guests

Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest...

Blog

Innovating with AI: predictive analytics

Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the...

Blog

Artificial intelligence & hotel marketing

Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s...

Blog

Use data to power audience segmentation

Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before.

Centralizing Tickets Does Not Mean You Give up Local Control

Learn the ins and outs of corporate ticket management with Cendyn/EVENTS, and ensure that you maintain local control of your tickets.

Blog

Turn your data into action

Guest arrival is a crucial moment in the guest journey that sets the tone for the entire hotel stay. By the time a guest...

Blog

How personalized data cultivates loyalty

With one-to-one marketing, hoteliers can leverage Big Data to know exactly who they’re communicating with, how to communicate with them, when to communicate, and...

Resources library

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