Resources library

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The Email Benchmark Report 2020

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8 best practices for CRM in a crisis

Your hotel’s database (the encyclopedia of your guest relationships) is your No. 1 asset. It needs to be protected and nurtured, even if your...

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Communication dos and don’ts during COVID-19

At any time of crisis, communication is key. Staying transparent and sharing updates with your community and audience is the best way to earn...

Popular Topics

Crisis Management

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The ultimate crisis survival guide for hotels

In this guide, we offer tactical crisis management advice for all sides of the house,...

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Plotting the comeback for h...

Hotels in North America and around the world are starting to look ahead...

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Communication dos and don&#...

To help ensure you are communicating with your guests and community in the...

Hotel Marketing

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The Email Benchmark Report 2020

Email continues to reign as the favored channel of communication for marketing and business. In...

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GO ALL IN: Digital marketin...

Discover the latest trends and digital strategies that will help you build a...

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10 digital marketing strate...

With the travel industry at a virtual standstill, what’s a hotel marketer to...

Data Strategy

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A hotelier’s guide to data science

Learn the key techniques hoteliers can use to advance data science inside their orgs and improve the effectiveness of their marketing programs.

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Data management fundamentals for hoteliers

In this guide we explore the fundamentals of data management in hotel marketing, revenue management and operations. We explain key terms and concepts, the...

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The state of CRM and guest management in 2019 and beyond

Cendyn partnered with h2c to develop a global survey that took a deep dive into the current state of CRM and guest data management...

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A hotelier’s guide to CCPA (California Consumer Privacy Act)

Hotels need to prepare for the California Consumer Privacy Act (CCPA). Download the guide to CCPA to ensure your hotel is adhering to CCPA.

Budget Planning

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What to do when crisis come...

Make no mistake: the global spread of the novel coronavirus, or COVID-19, is a tragedy and health crisis. With that being said, the travel...

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Revenue management trends f...

Each trend has gained traction specifically because it helps hotels not just increase overall revenues but maximize total profit. It’s the driving force pushing...

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Create a successful revenue...

How to make a successful revenue strategy by asking the right questions because the right plan makes all the difference for revenue managers.

Operations

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The ultimate crisis survival guide for hotels

10 reasons why the guest profile no longer lives in the PMS

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Data management fundamentals for hoteliers

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8 powerhouse benefits of a CRM & RMS integration for hotels

Sales

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2020 technology forecast for hotel ca...

This month, we’re taking a glimpse...

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7 Skills to help you close more busin...

Group sales is not about manipulation;...

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10 ways to mend fences between revenu...

Consider implementing these 10 ways to...

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How to master the psychology of group...

7 skills to help you close...

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Insights and guidance for hotels

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