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Hospitality in a contactless world

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Audiences: the most powerful segmentation in hospitality

eInsight CRM customers will now benefit from the most sophisticated audience segmentation in hospitality. Audiences, a new feature for eInsight CRM, is one of the...

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Marketing and revenue under one roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy. It can be used to...

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Crisis Management

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Hotel reopening toolkit

The most popular and trending topics hotels should consider while getting ready for guests again....

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Plotting the comeback for hotels in a COVID-19 environment

Hotels in North America and around the world are starting to look ahead...

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Communication dos and don’ts during COVID-19

To help ensure you are communicating with your guests and community in the...

Hotel Marketing

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PriorityQ: send ultra-personalized communicatio...

PriorityQ allows you to segment your top tier guests and edit transactional emails before they...

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10 ways to leverage loyalty in your revenue management strategy

As marketers and revenue managers, we rely on data to drive much of...

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Insight Score: guest lifetime value score supercharged by data science

The Insight Score uses predictive revenue science to supercharge the recency, frequency and...

Data Strategy

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The ultimate email marketing playbook for hotels

Email marketing is not only a way to boost sales but also a valuable tool to get to know your guests better. With this...

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Why cleansing your database is so important in our data-driven world

Creating dynamic, personalized marketing campaigns is the best way to communicate with your hotel guests. However, the effectiveness of these campaigns depends on the...

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Decoding the guestprint amid COVID-19

To help you navigate maintaining stellar personalization at your hotel amid COVID-19 changes, we’ve updated the guestprint. Read on to see how the guest...

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A hotelier’s guide to data science

Learn the key techniques hoteliers can use to advance data science inside their orgs and improve the effectiveness of their marketing programs.

Budget Planning

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A revenue management checklist for a topsy turvy world

To assist you in navigating revenue management in the time of COVID, we’ve put together this revenue manager’s checklist. Today’s topsy turvy world may...

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Hotel reopening toolkit

The most popular and trending topics hotels should consider while getting ready for guests again. From marketing and loyalty to revenue management and group...

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5 ways to embrace metasearch on a budget

When done well, metasearch can be a hotel’s best friend. It’s a source of demand that can be more affordable than OTAs, more reliable...

Operations

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Hotel reopening toolkit

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Decoding the guestprint amid COVID-19

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The ultimate crisis survival guide for hotels

10 reasons why the guest profile no longer lives in the PMS

Sales

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Hotel reopening toolkit

The most popular and trending topics...

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2020 technology forecast for hotel casinos

This month, we’re taking a glimpse...

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7 Skills to help you close more business at your hotel

Group sales is not about manipulation;...

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10 ways to mend fences between revenue management & sales

Consider implementing these 10 ways to...

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