Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers in Asia, and as such, are part of the complete travel journey.
While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it would encompass both.
Looking to break down the silos in your hotel? We spoke to hoteliers and experts in the industry to find out how they've broken down those silos at their hotel and allowed themselves to work collaboratively across their teams.
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.