EU-US Privacy Shield update

On July 16, 2020, the Court of Justice of the European Union invalidated Privacy Shield, a legal framework intended to safeguard imports of personal data from the EU to the U.S. in compliance with Europe’s more stringent standards.

As you are aware, Cendyn operates in multiple territories and we may transfer, access, or store personal information about you to another country. When we do, we will ensure that an adequate level of protection is provided for the information by using one or more of the following approaches:

  • We may transfer personal information pursuant to our own Privacy Shield self-certification, as described further below, or to other organizations that participate in Privacy Shield for transfers from Switzerland to the US. While the EU-US Privacy Shield was invalidated on July 16, 2020, the SZ-US Privacy Shield remains valid.
  • We may transfer personal information to countries that have privacy laws that have been recognized by the country from which the data are transferred as providing similar protections for the data.
  • We may enter into written agreements, such as standard contractual clauses, with recipients that require them to provide the same level of protection for the data.
  • We may rely on other transfer mechanisms approved by authorities in the country from which the data are transferred.

For all international transfers of personal data, we adhere to the principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, recourse, enforcement, and liability.

We will continue to work with local and national government entities to ensure that we remain compliant with privacy and data protection regulations and laws. As new developments occur related to updates to EU-U.S. Privacy Shield guidance, we will make appropriate changes and communicate with our customers.

If you have any questions or concerns, please direct them to our Data Privacy Officer at or reach out to your account management team. Additional FAQ information can be found at


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