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Millennium Hotels and Resorts, appoints Cendyn to power business intelligence across the group

Millennium Hotels has selected Cendyn's revintel to combine data from disparate systems to accelerate hotel revenue growth

Monday, 25 November 2019 – London, United Kingdom – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, has officially partnered with upscale global hoteliers Millennium Hotels and Resorts (MHR) to power their business intelligence and go beyond the numbers to get to the “why” behind sales & revenue metrics.

With a global portfolio of more than 145 hotels, MHR is never cookie-cutter, but always fresh, surprising, and tailored to their location. They seamlessly blend Asian hospitality with western comfort. In a thousand ways, there is “More than Meets the Eye” to an MHR experience.

By partnering with Cendyn to empower their employees and put data analytics at their fingertips, revintel will help MHR gain market share through better hospitality analytics and greater insight into the most critical aspects of their business.

“We are delighted to be partnering with Cendyn to implement revintel across our hotel group,” said Devdutta Banerjee, Vice President of Revenue Management at Millennium Hotels and Resorts. “It’s important to be able to combine data from disparate systems into one simplified dashboard. Streamlining this critical process with revintel will not only accelerate revenue growth but will also give us more time to focus our efforts on analysis and strategy.”

“We are honored to be able to partner with Millennium Hotels and Resorts and provide them with robust data analytics that will power business intelligence across every hotel,” said Tim Sullivan, President at Cendyn. “Their unique ability to understand the needs of their guests puts them at the forefront of the industry today, and their use of revintel to combine data from disparate systems will accelerate hotel revenue growth across the globe.”

revintel is a cloud-based solution that combines data from disparate systems to generate actionable insights designed to accelerate revenue growth. The business intelligence tool provides properties, hotel management groups, owners, and asset managers with detailed visibility into leading and lagging revenue-oriented data across their entire profile.

About Millennium & Copthorne Hotels

Millennium & Copthorne Hotels (M&C) is a London-based global hotel company, which owns, manages and operates over 145 hotels across some 80 locations worldwide. Its properties are in key gateway cities such as London, New York, Los Angeles, Paris, Dubai, Doha, Beijing, Shanghai, Seoul, Singapore and Hong Kong. M&C is the hotel arm of Singapore-listed global real estate company City Developments Limited (CDL). M&C’s global brand – Millennium Hotels and Resorts (MHR) has four distinct hotel collections— Leng’s Collection, M Collection, Millennium Collection and Copthorne Collection—throughout Asia, Europe, the Middle East, New Zealand and United States. Occupying the best locations around the world, MHR has the perfect address for business and leisure travellers. Listed on the London Stock Exchange in 1996, M&C was delisted on 11 October 2019 following a successful privatisation exercise launched by CDL.

Visit www.millenniumhotels.com for more information.

About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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