Cendyn empowers Balmoral to increase turnover on hotel website by 70%
THE CHALLENGE
The hotelier has always been aware of digital marketing. He quickly understood the importance of implementing a direct digital distribution strategy. After the renovations, his objectives were to reduce the share of OTAs on his turnover and thus increase the revenues generated on the website.
THE SOLUTION
Our team carried out an audit of the hotel’s digital distribution in order to propose adapted solutions.
- We created a new website tailored to the needs of web users
- We strengthened the hotel’s digital presence with a global visibility strategy targeted at metasearch and search engines
- We implemented performance management tools, which allowed us to make decisions based on real data, aiming at increasing the hotel’s turnover
Thanks to Cendyn, I benefit from support on my digital distribution which allows me to exceed my objectives. Today my direct web sales can reach up to 70%. Many thanks to the Cendyn team for their expertise and availability.
THE RESULTS
Thanks to Cendyn technologies and personalized support, the Balmoral Hotel:
- has reduced its dependence on OTAs
- significantly increased its direct sales
- continues to strengthen its direct digital distribution against OTAs
2019 vs 2022 results:
This case study was completed before the Cendyn acquisition of WIHP but Balmoral can now benefit from the suite of Cendyn products.
Balmoral
About
The 4-star, 50-room Hotel Balmoral is located 100 meters from the Champs Élysées. A magnificent 19th-century Haussmannian house, the hotel was completely renovated in 2014 and has become a refined place where one feels at home!
