La Fonda on the Plaza's enjoys success with a sweepstakes campaign
How to boost brand awareness and website traffic by gamifying the user experience
While in the process of launching a new program called “Artist In Residence” (a city-sponsored initiative bringing Southwestern artists and live painting to the hotel lobby for guests to enjoy), Santa Fe New Mexico’s La Fonda on the Plaza was in need of a way to bring awareness to the ongoing event. The hotel also wanted to increase brand loyalty and boost its email marketing list.
After partnering with Cendyn, La Fonda developed a sweepstakes and multichannel campaign to advertise a new initiative revolving around the booming Santa Fe art scene. The campaign included a dedicated landing page for a giveaway sweepstakes, including a countdown banner, email promotion, homepage lightbox display, SEM sitelink extensions, social media (both paid and organic) and a special offer from TripAdvisor.
The campaign helped La Fonda achieve a 68% increase in website traffic, over 3,000 email sign-ups, and more than 600 shares on social media throughout the duration of the campaign.
Generate brand awareness
Increase website traffic
This case study was completed before the Cendyn and NextGuest merger but La Fonda On the Plaza can now benefit from the suite of Cendyn products.