La Fonda on the Plaza's success with a sweepstakes campaign
Boosting brand awareness and website traffic with a sweepstakes campaign
THE CHALLENGE
La Fonda on the Plaza was launching their newest program called Artist In Residence – a city-sponsored initiative bringing Southwestern artists and live painting to the hotel lobby for guests to enjoy – and were in need of a way to bring awareness to the ongoing events. The hotel also wanted to increase brand loyalty and boost the email marketing list.
THE SOLUTION
Partnering with Cendyn, the hotel developed a sweepstakes and multichannel campaign to advertise this new initiative revolving around the booming Santa Fe art scene. The campaign included a dedicated landing page for the sweepstakes, a countdown banner, email promotion, homepage lightbox display, SEM sitelink extensions, social media (paid and organic) and a TripAdvisor special offer.
As a result, the campaign saw a 68% increase in website traffic, over 3,000 email sign ups, and over 600 shares on social media throughout the duration of the campaign flight.
KEY TAKEAWAYS
Generate brand awareness
Increase website traffic
Drive revenue
This case study was completed before the Cendyn and NextGuest merger but La Fonda on the Plaza can now benefit from the suite of Cendyn products.
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