Ballyfin sees 18% growth in direct bookings thanks to powerful website
THE CHALLENGE
The Ballyfin Hotel wanted to improve its digital strategy and the design of its website. The hotel’s management chose to work with Cendyn to:
- Benefit from a website that reflects the image of the hotel and the high standard of its offers and services
- Take advantage of Cendyn’s technology with an adaptive, fast, secure website, and an optimal user experience
- Provide more clarity on the activities offered by the hotel
- Be able to manage the content of their website in a simple and intuitive way
- Increase the number of direct bookings generated online
THE SOLUTION
To meet the needs of the hotel, we have put in place several solutions. We conducted an audit of the hotel’s digital marketing to identify the actions to be taken:
- Creation of a bespoke website
- Fluid navigation structure that encourages the user to book
- Promotion of the hotel’s activities on the website
- Team’s training on the CMS (content management system)
- Regular performance monitoring between the hotel and Cendyn teams
Cendyn is a dynamic, responsive, and committed team. Throughout the project, they knew how to adapt and could offer us a website in the image of our establishment that meets our needs. Thanks to our new website and Cendyn's advice in digital distribution, we reached our objectives and increased our direct bookings.
THE RESULTS
The Ballyfin Hotel offers a unique digital experience thanks to its new modern, efficient, and secure website.
The hotel recorded an 18% increase in booking volume on its official website, thanks to the improved customer experience. We observed a significant increase in the new website’s conversion rate. Also, the adaptive design technology has helped increase mobile sales by 26%.
2019 vs 2022 results:
This case study was completed before the Cendyn acquisition of WIHP but Ballyfin can now benefit from the suite of Cendyn products.
Ballyfin
About
This 5-star establishment is located in the heart of Ireland at the foot of the Slieve Bloom Mountains. The house has long been admired as the most lavish Regency mansion in Ireland. After 9 years of renovation, the Ballyfin opened its doors in May 2011. The hotel's 20 rooms are beautifully appointed and perfectly reflect the unique style of the original house.
