6 easy ways to spruce up your hotel’s website

While some elements of digital marketing follow the “set it and forget it” model, your hotel website is not one of them. An effective website is a living asset that needs to be updated regularly in order to achieve its full potential. Thankfully, it isn’t too hard to do — following a few simple steps on a regular basis will make sure your website is converting customers and generating business. Take a look at our best tips on keeping your website in tip-top shape.