In the hotel industry an RFP, or request for proposal, is a means for planners to clearly define all the specific needs and wants they have for an event or activity.
Usually, these RFPs are sent to a number of competing bidders and from there the planner will narrow down the submissions to a handful of ‘finalists’. In some cases, if the proposal stands out from the rest, the planner may simply accept the hotel’s offers, sign a contract and a partnership commences.
It can be a competitive landscape and one that moves exceptionally fast. With new software platforms that automate and personalize RFP responses, as well as more savvy sales teams that work hard to compete for business, it is becoming harder and harder for planners to identify those that really stand out from the crowd.
Our latest guide provides you with five simple steps to keep you ahead of the game at your hotel.