Creating a successful CRM team

As more interactions between guests and employees shift to digital channels, some hotels are losing touch with their guests. And yet, personalized service has always set hotels apart. So, how can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service? The answer is customer relationship management (CRM). But, CRM doesn’t happen naturally, in order for CRM to be a success, you need a clear understanding of goals and responsibilities.

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亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成,深入解读了促进 CRM 发展和提升忠诚度(尤其是亚太地区)的技术和趋势,并覆盖中国与日本重要的经济体,贯穿东南亚的酒店业核心地带,剖析澳大利亚的发达市场。