How is Apple Privacy impacting email marketing strategy?
The essential email marketing handbook for hoteliers
There are massive changes afoot for email marketers: Apple’s Mail Privacy Protection. The new rules redefine the measurement of email performance based on a new set of privacy options. For the first time, Apple will prevent pixels from collecting data around open rates, IP addresses, and other critical data that could be linked to an individual’s behavior elsewhere on different devices and websites.
Discover everything you need to know about Apple’s Mail Privacy Protection features, and how to adjust your email performance metrics in response.