How to master the psychology of group sales & events

7 skills to help you close more business at your hotel

For hoteliers selling to groups, understanding the ins and outs of the human mind can be of great benefit. It’s not about manipulation; it’s about understanding human behavior in a business that is, at its core, a people business. Think of it as highly attuned persona matching: you know your target clients so well that you can predict behavior, influence decisions, cut through the noise and address underlying needs better than the competition. Grab our guide for seven skills and a checklist that will help you do just that and close more groups and events at your hotel.