Take a guest-driven approach
Hospitality marketing should be fun, imaginative, and memorable. We’re selling aspirations and experiences, emotions and feelings. That’s what makes ho-hum advertising especially painful in hospitality: rather than reflect the possibilities, it comes across as derivative. Or worse: joyless, lazy, or tired. These are most definitely NOT three adjectives you want anyone to use to describe your property!
One of the easiest, most effective ways to combat repetition in marketing is to turn to your customers for inspiration. The images and videos guests share on social media about your property, as well as their reviews, are a direct line into how your property is perceived and experienced. Learn more about how you can leverage your guest content in our latest guide.