Marketing and revenue under one roof

Seven ways the two disciplines can come together

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy. It can be used to deliver more personalized, relevant communications to each guest, no matter what channel they come through. It can also help you align the elegant simplicity of automation with the power of intelligent segmentation, dynamic content and targeted digital marketing to help drive revenue when you need it most. If ever the two disciplines were more tightly woven together, it’s now.

In this guide, we’re going to show you seven ways to deepen the connection between your marketing and revenue strategy.


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