Mastering revenue management even with a reduced workforce

Revenue management has one mission: to sell the right room, to the right guest, at the right moment, at the right price, via the right distribution channel. These “Five Rights” underpin the most profitable revenue management strategies. Yet, today’s headwinds increasingly challenge that mission.

For better or worse, the “doing more with less” mantra has become a core skill set of today’s revenue managers. It’s imperative to be as efficient as possible with distribution, maximizing booking profitability while experimenting with new channels and pricing strategies that can further optimize revenues.

To master Revenue Management with a reduced workforce, several tactics ensure peak performance. From fully leveraging your technology and digging into the data to unearthing emerging segments, to finding workflow efficiencies and trying new pricing strategies, here are just a few of the ways that you can optimize revenues despite lower staffing levels.