A framework for AI with a human touch
Each step of the guest lifecycle contains finely-tuned datapoints: reason for travel, booking date, date of last stay, amenity preferences, activity preferences, dining habits, and total spend. Of course, this should also include personal datapoints like email, address, birthdate, education, income, job title, primary language and marital status. Even listing them all seems overwhelming; however, these pieces fit into one constantly changing puzzle that intelligent algorithms analyze with ease.
In this report, you will learn how marketers are shifting from a pattern of interruption to weaving offers and touch points into the guests experience on and off property.