Beach Terrace gains 50% YOY increases in bookings and website revenue
A new website platform resulted in a seamless booking experience and enhanced online presence
Beach Terrace Hotel has been family-owned and operated since it was built in the 1960s. In order to remain a market leader and appeal to a new generation of customers, the property had to stay current and compete on digital channels everywhere — especially OTA platforms. Beach Terrace used the full suite of Cendyn solutions to address these challenges and stay ahead of the curve.
Beach Terrace worked with Cendyn’s suite of reservation products (including our CRS, website and creative services, and digital marketing platforms), to both create a seamless booking experience and enhance their online presence. After launching the new website platform and integrating it with the booking engine, the hotel collaborated with Cendyn’s digital marketing team to develop and implement a comprehensive digital marketing strategy.
By leveraging Cendyn’s expertise and innovative solutions such as Dynamic Pricing Rules, Best Rate Guarantee, and Real-Time Ads, the hotel increased its total bookings by 58% and website revenue by 52% YOY.
This case study was completed before the Cendyn and Pegasus merger but Beach Terrace can now benefit from the suite of Cendyn products.