Refinery Hotel's success using Cendyn's full suite of digital services and distribution solutions
Flexible pricing features and expert client support from Cendyn lead to increases in direct website revenue
THE CHALLENGE
As one of the leaders in its comp set, the Refinery’s biggest challenge was keeping the momentum to outperform the city and other competitors, as well as having the healthiest mix of sales that reduced reliance on the OTAs and pushed volume from lower-rated segments to higher-rated segments. The Refinery used the full suite of Cendyn’s solutions to address these challenges and stay ahead of the market.
THE SOLUTION
Refinery’s revenue management team uses Pegasus CRS and its flexible pricing features and expert client support from the Cendyn team to run creative, proactive marketing campaigns to increase direct bookings.
THE RESULTS
Since 2016, Refinery Hotel has experienced 20% average YOY increases in booked room nights, and 22% average YOY increases in direct website revenue.
This case study was completed before the Cendyn and Pegasus merger but Refinery Hotel can now benefit from the full suite of Cendyn products.
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