Riu Hotels & Resorts increased their revenue by +87% with Cendyn Digital Marketing Platform
THE CHALLENGE
Riu chose to work with Cendyn and uses our Digital Marketing Platform to:
- Accelerate the digital distribution transition and increase the group’s direct revenues
- Achieve centralized, efficient, and reliable connectivity across metasearch
- Implement a personalized and flexible management of the hotels’ metasearch campaigns
- Optimize and monitor the management of its distribution on metasearch for all its hotels
THE SOLUTION
To meet Riu’s needs, we have implemented the following:
- Training in our Digital Marketing Platform, to better manage advertising campaigns and the implementation of optimization strategies
- Developing, in collaboration with the client’s teams, customized connectivity between Riu Hotels and the metasearch related to their offers’ typology
- Managing and developing the Google Hotel Ads conditional rates, in order to adapt to the Riu Hotels offer rules and allow the opening of GHA campaigns on all markets
- Continuously updating API connections to ensure the accuracy of prices sent to metasearch
- Assigning technical and strategic account managers to the account for greater responsiveness
It is a pleasure to benefit from Cendyn's Digital Marketing Platform technology, which allows us to manage our metasearch advertising campaigns simply and transparently. Their platform is a comprehensive and scalable solution that helps us increase direct bookings faster for our hotels.
THE RESULTS
Riu records excellent results!
Thanks to our Digital Marketing Platform, the Riu Hotels & Resorts’ digital teams can manage their metasearch advertising campaigns with complete transparency and autonomy.
All the group’s hotels are now distributed on metasearch. The actions implemented and their presence on metasearch have enabled them to increase their direct sales by 87% since the launch of the campaigns.
This case study was completed before the Cendyn acquisition of WIHP but Riu Hotels & Resorts can now benefit from the suite of Cendyn products.
Riu Hotels & Resorts
About
Riu Hotels & Resort was founded in Majorca in 1953 by the Riu family. After opening its first urban hotel in 2010, RIU is expanding its product line with its own line of urban hotels called Riu Plaza. Riu Hotels & Resorts has more than 100 hotels in 19 countries, employing 27,813 people and welcoming more than 4 million guests annually.
