How to create a successful loyalty strategy at your hotel

Loyalty. Long a significant driver of reliable high-value guests, especially among business travelers, loyalty is an important consideration for most hotels. Then COVID happened, with the pandemic preventing many members from earning points for a year or more.

As travel resumes, loyalty is very much up for grabs. As guests look for deals, driven by the growing imbalance between supply and demand, there may be opportunities to introduce your brand and begin earning new long-term loyalty. Equally important is to reintroduce your brand to previously loyal guests – after all, a dose of familiarity could be exactly what cures the pandemic blues!

Here are 10 considerations for your post-pandemic loyalty strategy. Even for hotels without a formal loyalty program, loyalty remains a powerful lever for both marketers and revenue managers.

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