5 data-driven strategies for mastering your marketing in 2022

Achieve marketing mastery at your hotel

Performance marketing may be defined by its access to data but it’s also limited by the marketer’s ability to wrangle the data firehose into a usable feed. Otherwise, simply having access to a seemingly infinite stream of data distracts from the task at hand: finding the signal in the noise to optimize ad spend, increase conversions and generate more bookings at a lower cost.

Of course, even with the most favorable tailwinds, the pursuit of the most profitable bookings isn’t easy. It takes a baseline approach that prioritizes data capture, storage and analysis. Here are 5 data-driven strategies that form the backbone of a holistic marketing strategy that flexes with the times and builds resilience across your operation