Content & technology strategies for successful hotel blogs
A blog is a practical, affordable, and additive inbound marketing tool. Not only does it elevate your hotel in organic search results (and thus save money on paid ads), it contributes color and context to your website.
It is an investment that keeps on giving, providing more tools for your marketing team to leverage, and building a content moat that differentiates your brand. As you start building your content strategy, keep these five tips in mind for hotel blogging success.