Put your CRM’s rich guest profiles at the center of your marketing efforts
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy.
A CRM-augmented marketing strategy offers three powerful benefits. First, you’ll earn more repeat bookings from your best guests. Second, you’ll optimize spend across channels by putting your ads in front of the highest intent audiences. Finally, you’ll remain top-of-mind among those that may be traveling soon.
By embedding your CRM’s single source of truth into your digital marketing, you’ll drive direct bookings, repeat bookings, and stay top of mind with travelers when travel fully rebounds. Here’s how to eliminate the guesswork in your marketing by automatically identifying your ideal audiences and continually growing your list of potential guests, all based on CRM data.