Guide

CRM + PMS Integration Essentials

A cheat sheet for hoteliers

One of the most important integrations in the hotel technology suite is a tight relationship between the PMS (Property Management System) and CRM (Customer Relationship Management). By connecting data in these two systems, your hotel can create memorable guest experiences at every touchpoint.

Download our guide now to discover the key data points exchanged between the two systems and the benefits your hotel can realize from a tight integration. Learn how to help build a detailed view of the guest in each and use it to deliver more personalized service and marketing.

 

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亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成,深入解读了促进 CRM 发展和提升忠诚度(尤其是亚太地区)的技术和趋势,并覆盖中国与日本重要的经济体,贯穿东南亚的酒店业核心地带,剖析澳大利亚的发达市场。