Resources

Jun 30, 2022

Category: Data strategy, Hotel marketing, Hotel operations, Marketing & Loyalty

The power of a CRM & PMS integration

A ultimate cheat sheet for hoteliers

One of the most important integrations in the hotel technology suite is a tight relationship between the PMS (Property Management System) and CRM (Customer Relationship Management). By connecting data in these two systems, your hotel can create memorable guest experiences at every touchpoint.

Download our guide now to discover the key data points exchanged between the two systems and the benefits your hotel can realize from a tight integration. Learn how to help build a detailed view of the guest in each and use it to deliver more personalized service and marketing.

Download the Guide

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