How the role of the revenue manager evolved since COVID-19

The evolving role of the revenue manager

As hoteliers come to grips with reopening during a global pandemic, all roles within the hotel structure have been readjusted. COVID-19 seems to have specifically reoriented the revenue manager role as they now must try and ‘de-automate’ and ‘re-humanize’ their methodology with technology’s support.

In our latest guide we look at how revenue managers must evolve with this change to support the new normal we will see for the foreseeable future.