eLoyalty's latest feature unlocks new and lucrative revenue streams through food and beverage spend
Loyalty is an important consideration among many hotels. A successful loyalty program can offer countless benefits to unveil new and lucrative hotel revenue streams – with the goal of increasing occupancy, rates and RevPAR. However, in today’s environment, loyalty is not a one size fits all.
Not all loyal guests are of equal value to a hotel. A guest who stays frequently but does not spend much in ancillary services may be less valuable than a guest who doesn’t stay that often but has a high ancillary spend. Additionally, a guest that’s local to the area may not stay overnight but spends a lot as they drink and dine. These are all considered loyal guests, but their lifetime value and spend may be different.
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Hoteliers find themselves continuously having to evolve and adapt their loyalty program to compete with other brands, and more importantly, consumer behaviors. One of the most prominent pieces of a successful loyalty program is delivering a seamless loyalty engagement experience across all touchpoints.
Cendyn’s eLoyalty now enables hotels to deliver a seamless loyalty engagement experience by including their food and beverage outlets as guest touchpoints in their loyalty program. Loyal guests can receive credit towards their loyalty membership status from all food and beverage purchases without having to stay on property and/or place charges on a guest folio. This new enhancement opens up an entirely new way to reward loyal guests just stopping in at the restaurant for a night out, offering vast opportunities for hotels to reward and engage their guests more regularly, as they drink and dine locally in their favorite hotels.
Easily enable points for food and beverage spend
eLoyalty users will be able to easily enable and configure non-stay rules for their loyalty program including the number of points earned on a specified amount of revenue, which member levels or tiers are eligible, and the minimum spend required, among other parameters.
eLoyalty food and beverage use cases:
- Are you struggling to increase loyalty membership enrollments? With eLoyalty’s latest feature, you can incentivize in-house and/or local guests with a memorable drink or dine-in experience. Allow them to accrue points based on their food and beverage spend that goes toward their membership status.
- If you’re looking to expand your market and increase local / drive-in market business, advertise and promote your restaurant rewards to encourage locals likely to visit. Allow them to accrue points or rewards towards their loyalty membership after every experience outside of a traditional in-house stay. Guests no longer need to charge their food and beverage spend to their guest folio in order to receive credit. This can be expanded to offer staycation packages as well.
- Help drive more direct bookings by including offers with food and beverage incentives on your website. Tying these offers to your loyalty scheme means website visitors can engage even more with your brand and services before they book.
By integrating food and beverage spend, hotels can now build deeper relationships with guests and evolve their loyalty program to create a seamless on-property experience. Schedule a demo today to see how you can optimize your hotel’s loyalty program through food and beverage spend.