Name: Amber King

Title: Director, Paid Social

Describe your role: I lead Cendyn’s paid social team within the eCommerce department. We steer strategy and execution for our clients across multiple social platforms (Facebook, Instagram, Snapchat, Pinterest, etc.), collaborating with the planning and CEX teams to ensure our campaigns have a holistic, unified digital strategy so paid media is as impactful as possible, driving revenue and bookings.

Where are you located? San Diego, CA

Tell us an unknown fact about where you are based: San Diego produces the most avocadoes in the United States. Celebrity singer Jason Mraz has a 5.5-acre avocado farm here! I saw him at a local holiday-themed market with a booth supporting his farm one holiday season.

What attracted you to Cendyn? The amazing leadership, forward and innovative thinking, exciting brands to work with and growth opportunity. Travel and social media marketing were both such big passions in my life, combining them seemed kismet.

How do your strengths play into the work you do? I was a project manager in a past life, so I’m organized and process driven, which helps my team to not only find ways to work smarter not harder but share those learnings cross-channel and department. I’m passionate about people management, so I’m fortunate to have a team I can work closely with to develop and grow.

What do you like most about working at Cendyn? I get to work with incredibly talented, smart, and diverse individuals across the globe, for incredibly interesting clients that positively challenge me everyday to be the best digital marketer I can be.

Favorite Cendyn moment: My first onsite trip for one of our clients in mid-2021. Due to the pandemic this was a lot of firsts for me. First flight since 2019, first time to Hawaii, first time meeting some of my colleagues in person, and first in-person client presentation as a Cendyn employee.

Define hospitality in your own words: A sense of welcoming, comfort, and respect. Being hospitable is leaving someone with more than a neutral feeling, but instead happiness and a desire to return.

Most memorable moment at a hotel: I’m originally from Chicago and when my husband and I moved to San Diego we decided to do a road trip. After packing up all our possessions, we hit the road for 5 days and the last stop was a quick overnight in Las Vegas before we were finally in our new home state of California. We booked The Signature at MGM Grand and arrived late in the evening, tired from being on the road 10-12 hours, and they said they didn’t have our room. Our hearts sank initially as we were so tired, but then they clarified they didn’t have the room we booked so they’d have to upgrade us! Which we were thrilled about, but nothing would have prepared us for the lavish room, or gorgeous views from the balcony. It was such a surprise, and an amazing experience to wrap up our cross-country trek.

What do you like to do for fun? Traveling, both domestically and internationally. Next trip is to Peru! Playing ice hockey, on a women’s team and a co-ed team with my husband who is a goalie. Exploring all of California’s wine country. Enjoying all things sci-fi/supernatural/fantasy: books, movies, tv shows, conventions and cosplay.

Parting words of wisdom: You miss 100% of the shots you don’t take. – Wayne Gretzky